Analyzing the development of small and medium enterprises (SMEs) in Asian developing countries, the book is based on a survey of key literature and data on SMEs with the focus on; recent development, export performance, main constraints, competitiveness, innovation and technology transfer, and female entrepreneurs.
'Innovation and Change in Japanese Management' shows which transformation processes and changes can be observed in Japanese companies in reaction to the economic challenges of the past decade.
The chapters in this book provide detailed analyses of a range of issues that feed into an overview of the strategic development of the MNE over the past 40 years.
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.
An in-depth look at the critical question of the role of international trade rules and capacity building initiatives in the growth of textiles and clothing in developing countries.
The goals of this book are to provide a comprehensive review of identity policies as they are being implemented in various countries around the world, to consider the key arenas where identity policies are developed and to provide intellectual coherence for making sense of these various activities.
Over the next few years political and financial power will move in the direction of individuals, companies and nations that are able to use energy in a more efficient way.
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.
By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?
The first management book to describe with numerous original examples, how successful leaders combine 'the three agendas' of strategy, leadership and followers' engagement.
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle.
MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models.
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution.
An in depth analysis of the key determinants of successful direct investment strategy by foreign firms in India, providing important cues to multinational companies in India and other developing countries on how to strategically invest in these host countries for the benefit of both the company and the country involved.
