Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.
The contributors explore four central themes: the locational impacts of the openness of the Canadian economy, Canada's relatively simple economic geography in terms of regional variations in resources and urban development, the problems of keeping pace with rapid advances in technology, and the role of government in maintaining a national market and assisting economic development.
In less than three decades, China has grown from playing a negligible role in international trade to being one of the world's largest exporters, a substantial importer of raw materials, intermediate outputs, and other goods, and both a recipient and source of foreign investment.
Taking a strategic imperative perspective, this book introduces business leaders to a key differentiator that contributes to competitive advantage and financial sustainability: cultural competence.
Many people in the West portray Japan as being fixed in its ways, and unable to change, and consequently risking national decline and international loss of prestige.
This detailed account of the politics of opening agricultural markets explains how the institutional context of international negotiations alters the balance of interests at the domestic level to favor trade liberalization despite opposition from powerful farm groups.
The last decade has given rise to a strong public discourse in most highly industrialized economies about the importance of a skilled workforce as a key response to the competitive dynamic fostered by economic globalisation.
Japanese Management in Evolution illustrates the significant changes that have been taking place in Japanese business by focusing on "e;emerging industries"e; in the relatively neglected service and "e;creative"e; sectors as well as other key industries, and to put those changes in historical perspective by providing an overview of business development since World War II.
Before road or rail, the canoe routes followed by voyageurs formed a transport and supply system crossing a continent and covering more than a million square miles.
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business.
This book discusses the unique and unusual characteristics of the blockchain and the industries and markets affected by this technology in the Global South.
Women and Sustainability in Business: A Global Perspective, brings together original research from a dozen countries, concerning the issues and challenges facing women in sustainable business.
International Institutions (IIs), International NGOs (INGOs) and Transnational Hybrid Organizations (THOs) play a hugely important role in the modern world economy.
This book presents, or rather "e;re-presents"e;, the intricacies of a developing economy in the light of recent theoretical developments in economics while also providing a fresh perspective on the perceived inadequacies of the discipline in addressing the discontents of the contemporary global economic order.
This insightful book looks at the phenomenon of low-cost innovation and explores what we can learn from the innovators in developing nations who are making amazing technical and social advances with scarce capital and resources.
International Human Resource Management provides a concise overview of the rich HR landscape in Europe to help students develop cutting-edge people management approaches.
Nadine Poser highlights the need for digital transformation in international organizations, not only from a business perspective but from a human point of view.
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business.
Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition.
Whether it,s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel , and what we do when we get there - has changed significantly in the past twenty years.
The edited volume presents the conference proceedings from the "e;Sustainability, Economics, Innovation, Globalisation and Operational Psychology Conference 2023"e; (SEIGOP 2023), organized by the Centre for International Trade and Business in Asia (CITBA) at James Cook University, Singapore.
This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field.
While scholars have long documented the migration of people in ancient and medieval times, they have paid less attention to those who traveled across borders with some regularity.
This contributed volume provides theoretical and empirical insights into a variety of contemporary issues about inequality, geography, and global value chains in today's world, where global disruptions are prevalent, globalization is being transformed, and multinational enterprises (MNEs) are under pressure to promote sustainability.
This edited book addresses two critical issues in international management: building trust and managing boundary spanning activities between international business partners.
This textbook explores the theoretical and practical aspects of managing international business operations while also dealing with multi-cultural, multi-national and global issues of managing business expansion beyond the domestic market.
This proceedings volume examines leadership from the perspectives of business, economics, social sciences, cross-cultural management, and education as a means to establish a future of sustainable development.
Recent years have witnessed the remarkable development of the cultural and creative industries (CCIs) in Asia, from the global popularity of the Japanese games and anime industries, to Korea's film and pop music successes.
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services.
It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China.
Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung.