Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete.
Culture, Context and Quality in Health Sciences Research, Education, Leadership and Patient Care (Second book in a series of five) Sustainably Improving Health Care promotes the importance of integrating improved care outcomes, system performance, and professional development so that the future of health-care advancement is creative and sustainable.
This book disputes the traditional argument that the equal inheritance system hinders the growth of Chinese family business, approaching this not only in terms of economic capital, but also in terms of human capital such as education and leadership, and social networks.
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change.
Practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraising Nonprofit Fundraising Strategy is a helpful and inspiring resource for nonprofits large and small, young and mature, local and international.
The planning and design of healthcare facilities has evolved over the previous decades from "e;function follows design"e; to "e;design follows function.
This book is concerned with public production of private goods or, with public supply of private demand, and examines the economic issues that arise in this context.
The Covid-19 pandemic prompted healthcare systems around the globe to quickly explore and subsequently adopt digital health technologies and virtual care models that had been slowly growing in mainstream acceptance throughout the decade prior.
Arts and Cultural Management: Sense and Sensibilities in the State of the Field opens a conversation that is much needed for anyone identifying arts management or cultural management as primary areas of research, teaching, or practice.
Strategic Management in Public Services Organizations sets out to connect the two traditionally disparate academic literatures of public management and strategic management.
Behind the Scenes of a RevolutioninEducationIn 2013, Cindy Mi, a high school dropout turned English teacher, founded VIPKid with an innovative vision for education: facilitating personalized, one-on-one sessions with students and tutors from around the world.
Change Management is not a single, coherent and agreed upon approach but rather an assortment of tools, techniques, methods and simple good intentions - all of which are simply and practically broken down by this book.
Department of Startup: Why Every Fortune 500 Should Have One aims to help CEOs, presidents, and human resource practitioners on how they can transform their large corporation to thrive in a fast, social media conscious, and unforgiving market a la startup.
Planning a new or refurbished public library means considering not only facilities for collections, services, staff and users, but examining also the local context, reviewing the library image, and developing relationships with other community facilities and agencies.
Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors.
Utilizing the 3Ms of Process Improvement in Healthcare supplies step-by-step guidance on how to use the 3Ms of change leadership to improve healthcare processes.
With increased competition for external funding, technological advancement, and public expectations for transparency, not-for-profit and non-governmental organizations are facing new challenges and pressures.
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.
Proven to increase efficiencies in the manufacturing sector, Standard Work has become a key element in reducing process waste, ensuring patient safety, and improving healthcare services.
Start and Scale Your Freelance Business The freelance portion of the workforce and the economy is growing at a rapid pace, but the lack of proper training or knowledge about how to run a freelance venture sets most freelancers up for failure.
This book offers the latest analytical thinking on emerging market multinationals (EMNCs) and identifies key issues for research by scholars and consultants.
