This book provides a comprehensive treatment of the role of the private sector in accelerating the transition to a low-carbon, climate-resilient, and inclusive world.
The planet is currently experiencing a mass extinction event, with human and business activity being the root cause of species loss and habitat destruction.
Eine Vielzahl von Transferbeispielen belegt das in jüngster Zeit stark gestiegene Interesse am Markentransfer, also der Übertragung bekannter und eingeführter Markennamen auf neue Produktbereiche.
Meta-regulation presents itself as a progressive policy approach that can manage complexity and conflicting objectives better than traditional command and control regulation.
Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.
There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization.
This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes.
By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals.
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries'marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies.
This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.
The book provides a critical analysis of electronic alternatives to documents used in the international sale of goods carried by sea, including invoices, bills of lading, certificates of insurance, as well as other documentation required under documentary credits, and payment processing arrangements.
Longtime leader in the luxury goods sector and former Chairman of LVMH Mot Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence.
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities.
