Sales and marketing

Forget everything you've been told aboutmaximizing Lifetime Customer Value.

Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.

* Are your people sabotaging your business by delivering poor service and failing to build trusted relationships?

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization.

'A trusted referral is the holy grail of advertising' - Mark ZuckerbergThe fastest, easiest, most sustainable way to bring in new clients and grow sales is to ask for referrals from your network; clients, intermediaries, family, friends, and existing and former colleagues.

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue?

You've Got 10 seconds to Win or Lose a Customer.

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations.

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations.

Whether it's a project at work or a dream for life, Make it Fly!

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers .

Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a ';big picture' understanding of marketing.