Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.
'A trusted referral is the holy grail of advertising' - Mark ZuckerbergThe fastest, easiest, most sustainable way to bring in new clients and grow sales is to ask for referrals from your network; clients, intermediaries, family, friends, and existing and former colleagues.
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers .
Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a ';big picture' understanding of marketing.