Sales and marketing

Master today's breakthrough strategy for developing and sustaining high-performance sales teams!

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase.

Effective advertising can crush your competition and make your company soar.

Are you having a tough time finding new customers for your product or service?

The war is on.

Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks!

In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone.

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.

Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!

Social media is now the dominant online activity and drives more website traffic than online search.

The new edition of the UK's bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline.