Hay muchos ejemplos de cosas que han triunfado: las pulseras amarillas Livestrong, el yogur griego desnatado, el modelo de gestión de Six Sigma, la prohibición del tabaco, las dietas bajas en calorías y luego la moda de la dietas Atkins, South Beach o las bajas en carbohidratos.
En la actual coyuntura económica, caracterizada por un crecimiento bajo o nulo, cualquier empresa que lleve su negocio "como de costumbre", con las estrategias y tácticas de siempre, no podrá prosperar e, incluso, puede ver amenazada su supervivencia.
En una época caracterizada por la creciente deslealtad de los consumidores, la implacable estandarización de los bienes y la presión sobre los precios, todavía es posible -y más necesario que nunca- atraer y preservar clientes.
Los profesionales del marketing y la publicidad nos bombardean todos los días con anuncios televisivos, vallas en las carreteras, banners en Internet, lonas en las fachadas de centros comerciales, etc.
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively.
This book focuses on the core theoretical concept of "e;Ma thinking"e; - an idea that serves as springboard for the thoughts and actions of distinguished practitioners, innovators, and researchers.
This book discusses ideas for stakeholders to develop strategies to access and use financial products and services such as deposits, loans, and fund transfer mechanism, insurance, payment services, and intermediaries, distribution channels at economical prices in order to cater to the needs of the poor and underprivileged people.
The key aim of the volume of original papers on the theory and practice of ODE featured in Organization Design and Engineering is to contribute towards overcoming the academic challenges stated above.
Assesses to what extent increased international cooperation could help selected financial centres in Europe respond to the future risks and opportunities facing them.
The book explores how time is materialized and performed in organizations; examines how organizations and organizational members are constituted by and constitutive of material artefacts; and reflects on what a historical perspective on these materializations can bring to the study of organizations.
This book offers a comprehensive and accessible introduction to game theory, emphasizing both noncooperative and cooperative aspects of strategic decision-making.
Die Anforderungen aus der Globalisierung an Fach-, Führungsnachwuchs- und Führungskräfte im Ostasien-Management ist ganz speziell und setzt ein Wissen über die Länder China und Japan, ihre Geschäftskulturen und Wirtschaftspraxis voraus.
This book brings together the insights from three different areas, Information Seeking and Retrieval, Cognitive Psychology, and Behavioral Economics, and shows how this new interdisciplinary approach can advance our knowledge about users interacting with diverse search systems, especially their seemingly irrational decisions and anomalies that could not be predicted by most normative models.
Die Anforderungen aus der Globalisierung an Fach-, Führungsnachwuchs- und Führungskräfte im Ostasien-Management ist ganz speziell und setzt ein Wissen über die Länder China und Japan, ihre Geschäftskulturen und Wirtschaftspraxis voraus.
The 1980s witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact.
The 1980s witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact.
The book aims to show that the deterministic vision embodied in conventional economic modelling is neither consistent with nor supported by the state of the art in mathematics, logic, and physical science.
This book presents the best, peer-reviewed contributions from the XII Congress of the Italian Society of Ergonomics and Human Factors (SIE), held in Lucca, Italy, on May 2-4, 2022.
Both Keynes's General Theory and orthodox economics seek to understand how competitive markets work, but they diverge sharply with respect to the nature and properties of the competitive equilibrium.
All over the world, private and public institutions have been attracted to "e;nudges,"e; understood as interventions that preserve freedom of choice, but that steer people in particular directions.
There is a foundational crisis in financial theory and professional investment practice: There is little, if any, credible evidence that active investment strategies and traditional institutional quantitative technologies are able to provide superior risk-adjusted, cost-adjusted return over investment relevant horizons.
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world Incentives send powerful signals that aim to influence behavior.
This impactful volume demonstrates the application and power of psychology and behavioural economics in the pursuit of quality and continuous improvement.
This impactful volume demonstrates the application and power of psychology and behavioural economics in the pursuit of quality and continuous improvement.
