This is the first book that examines the diverse range of experimental methods currently being used in the social sciences, gathering contributions by working economists engaged in experimentation, as well as by a political scientist, psychologists and philosophers of the social sciences.
Markus Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen können.
Die Einführung eines Zirkularen Grundeinkommens wird die beiden Hauptziele eines Bedingungslosen Grundeinkommens erreichen: Allen Menschen wird die Möglichkeit gegeben, in Würde leben zu können, und die Ärmsten und Armutsgefährdeten können ein erträgliches Leben führen.
Written in honor of Emeritus Professor Georges Prat (University of Paris Nanterre, France), this book includes contributions from eminent authors on a range of topics that are of interest to researchers and graduates, as well as investors and portfolio managers.
This book reviews the latest research from psychology, neuroscience, and behavioral economics evaluating how people make financial choices in real-life circumstances.
Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand.
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving.
Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
Both Keynes's General Theory and orthodox economics seek to understand how competitive markets work, but they diverge sharply with respect to the nature and properties of the competitive equilibrium.
This book presents embodied economics as a foundational alternative to behavioral economics and other projects integrating economics and psychology inspired by the computational paradigm.
Leading authors within organization studies and also from broader social science disciplines present the state of the art in the rapidly developing field of psychosocial approaches to organization studies and critical management studies.
The author considers the interaction of three national macrosystems (economic, legal, and social) within a national public metasystem, justifying and solving the problem of their balancedness using the concept of Berge equilibrium.
As digitalization and social media are increasingly blurring the boundaries between traditional societal, political, and economic institutions, this book provides a cross-disciplinary examination of value co-creation.
This book offers an extensive and original study of the dynamics of rivalry, evolution of costly and violent conflicts, and potential cooperation among powerful players.
