Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism.
Globalization, Political Economy, Business and Society in Pandemic Times is a product of the 5th Emerging Markets Inspiration Conference (EMIC) at Stockholm University during May 14-15, 2020.
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.
This book examines the intricate dynamics of when individuals adhere to laws, taking into account the context in which laws attempt to shape human behavior.
This book uses the building blocks of modern capital market theory, including behavioural finance, as the point of departure for an analysis of hidden ethical content in the contemporary research into capital markets.
This book identifies and discusses the most successful investing practices with an emphasis on the academic articles that produced them and why this research led to popular adoption and growth in $AUM.
This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics.
Bedeutende Megatrends wie Globalisierung und Fachkräfteengpässe bewirken, dass multinationale Unternehmen mehr Führungs- und Fachkräfte ins Ausland senden oder diese selbst aus Eigenmotivation für mehrere Monate bis Jahre im Ausland arbeiten.
A rich collection of current research in the growing field of social economics, covering such issues as culture, gender, ethics, and philanthropic behavior.
As digitalization and social media are increasingly blurring the boundaries between traditional societal, political, and economic institutions, this book provides a cross-disciplinary examination of value co-creation.
This Palgrave Pivot offers comprehensive evidence about what people actually think of "e;nudge"e; policies designed to steer decision makers' choices in positive directions.
This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution.
This book presents and analyzes how restructuring processes due to technological change are reflected and processed in political and public discourses in the United States in the most recent past.
A timely exploration of intellectual dogmatism in politics, economics, religion, and literature-and what can be done to fight itPolarization may be pushing democracy to the breaking point.
The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed.
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.
Black Women in Management identifies some of the differences and/or similarities that exist between these women's career choices and progression and explores how they address socio-cultural and gendered expectations of domestic, social and caring commitments as career women living and working in two urban cities - one African, the other European.
Shortlisted for the 2020 Business Book AwardsNowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organizational health.
In diesem Buch wird der psychologische Arbeitsvertrag, eine auf sozialem Austausch basierende Beziehung zwischen Arbeitnehmenden und Unternehmen, untersucht.
The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications.
