This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.
Originally published in 1965, this book is concerned with an important yet neglected part of economic life 'fringe benefits' which employers provide for and on behalf of their employees apart from wages and salaries.
This book, originally published in 1987, evaluates the human and managerial implications of new office information technology, based on the actual experiences of organisations using the new technology.
The key approach taken in this book is that all local economic clusters have something in common - specific case-studies are thus put into wider perspective in a masterly study that will be of keen interest to both economists and geographers.
This well-established handbook presents integral logistics management as the management of the flow of goods, data and control along the comprehensive life cycle of products and services in both classical and service industries.
After a decade or more of privatisation and deregulation there is a growing consensus that government can have a positive role in promoting industrial development.
The Political Economy of Regulation in Turkey brings together leading international scholars and experts on Turkey and regulatory reform to provide essential information on the recent Turkish experience and its relation to competition policy.
Russia and America (1987) examines the divergence between two countries organised on diametrically opposed economic principles - one centrally-planned, state-dominated, the other a highly decentralised market economy, free from significant government intervention.
Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind.
The COVID-19 crisis has proven that sustainability of an institution or organization requires a constant review of one's strategic positioning and the execution of pertinent plans in response to evolving externalities.
Introduction to Construction Management, Second Edition, is the beginner's guide to key concepts, terms, processes and practices associated with modern construction management.
In the centennial year of the birth of Sir John Cockcroft, first master of my Cam- bridge College, Churchill, and the first man to split the atomic nucleus by artificial means, it is indeed relevant to consider the outcome of his efforts at developing atomic power.
As China has blended market reforms with comprehensive industrial policies, most research has focused on the national government's strategies for economic growth.
COVID-19 has stressed the condition of radical uncertainty that increasingly characterises our times and compels cities to learn new ways to cope with unexpected global urban challenges.
Telecommunications Demand in Theory and Practice, which builds upon the author's seminal 1980 book, Telecommunications Demand: A Review and Critique, provides comprehensive analyses of the determinants and structure of telecommunications demands in the United States and Canada.
The only comprehensive textbook on Europe''s business environment, examining the region''s economics and policies in social, political and historical contexts.
Since the emerging discipline of engineering enterprise systems extends traditional systems engineering to develop webs of systems and systems-of-systems, the engineering management and management science communities need new approaches for analyzing and managing risk in engineering enterprise systems.
This book is a compendium of Alok Bhargava's most important contributions in longitudinal econometric methods and its application to problems of food, nutrition and health.
Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped.
This book presents in its first part the financial determinants of innovation processes considered in a macro-economic perspective, which are limited by short-term constraints, and studies in its second part the linkages existing between the necessity to innovate in order to survive and the constant attention given to financial results.
The Occupation era (1945-1952) witnessed major change in Japan and the beginnings of its growth from of the ashes of defeat towards its status as a developmental model for much of the world.
The co-creative university has become the main driver of social and economic development stimulating internal (students and academics) and external creativity (companies and institutional environment) as well as cooperation in various areas (e.