Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events.
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value.
Preparing Participants for Intergenerational Interaction: Training for Success examines established intergenerational programs and provides the training methods necessary for activity directors or practitioners to start a similar program.
Practical Hacking Techniques and Countermeasures examines computer security from the hacker's perspective, demonstrating how a security system can be designed and structured to repel an attack.
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel.
Dieses Lehrbuch führt in die unterschiedlichen Betrachtungsweisen sportlicher Bewegungen, die physiologischen Grundlagen der Bewegungssteuerung, sowie die Wahrnehmung und Vorstellung von Bewegungen in einfache aber dennoch wissenschaftliche Weise ein.
This student lab manual reinforces the chapter content and lecture material from Apparel Quality, but may also be used as a standalone product in conjunction with another apparel quality textbook.
Dieses Buch bietet einen Überblick über den State of the Art zum Thema Digitalisierung und Künstliche Intelligenz im Tourismus und in den damit verbundenen wesentlichen Gestaltungs- und Handlungsfeldern.
Auf der Basis von zwei empirischen Analysen im Kontext der Fußball-Bundesliga identifiziert Jan Dreisbach Faktoren, die zu einem erfolgreichen Management von Sponsoringengagements beitragen.
This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations.
Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued.
As cyberattacks continue to grow in complexity and number, computational intelligence is helping under-resourced security analysts stay one step ahead of threats.
Advances in Hospitality and Leisure (AHL), a double-blind peer view journal published annually since 2004, attempts to promote seminal and innovative research outputs pertaining to hospitality, leisure, tourism, and lifestyle.
USA TODAY BESTSELLER | WALL STREET JOURNAL BESTSELLERDiscover the official story of In-N-Out Burgerhow three generations have created a thriving, family-owned company, why its fans are so wildly loyal, and what led to its explosive growth and evolution into an iconic part of American cultureas told by In-N-Out Burger's president, Lynsi Snyder.
Culinary Man and the Kitchen Brigade offers an exploration of the field of normative subjectivity circulated within western fine dining traditions, presenting a theoretical analysis of the governing relationship between the chef, who embodies the Culinary Man, and the fine dining brigade.
As development donors invest hundreds of millions of dollars into improved crops designed to alleviate poverty and hunger, Africa has emerged as the final frontier in the global debate over agricultural biotechnology.
Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world's largest festivals, music events, conferences and sporting events.
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
Media interest in food has intensified in recent years, leading to a contemporary food landscape where 'alternative' food practices are increasingly visible.
Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will benefit from applying a new paradigm found in mainstream psychology, termed here the 'Cognitive Wave'.
In recent years, major sporting and cultural events such as the Olympic Games have emerged as significant elements of public policy, particularly in efforts to achieve urban regeneration.