How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?
The Professional's Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability.
The tumultuous and heartbreaking life of a world-famous model whose riveting story of beauty, fame, passion, murder, and madness in the Gilded Age captivated a nation.
Gender and Tourism: Challenges and Entrepreneurial Opportunities adopts a multi-disciplinary approach, building on a historically informed, future-focused research agenda that accounts for the needs and concerns of contemporary policy makers and practitioners in the tourism field.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market.
This book provides a technical and specialised discussion of contemporary and emerging issues in foreign exchange and financial markets by addressing the issues of risk management and theory and hypothesis development, which have general implications for finance theory and foreign exchange market management.
The new emphasis on physical security resulting from the terrorist threat has forced many information security professionals to struggle to maintain their organization's focus on protecting information assets.
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers' perspectives.
Es ist seit langem bekannt, dass die Serviceorientierung von Mitarbeitern und ein entsprechendes Verhalten im Kontakt mit externen Kunden nur zu erwarten sind, wenn unternehmensintern entsprechende Rahmenbedingungen hergestellt werden.
Are you fully prepared for the implementation of the Senior Managers and Certification Regime across financial services firms and the related regulatory scrutiny on conduct and accountability?
Insecure Digital Frontiers is an immersive exploration into the tumultuous realm of cybersecurity, where the ever-expanding digital frontiers are both the battleground and the prize.
Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency.
This book examines the increasing influence of European football in African societies, considering the processes and significance of being a fan and what this means for the wider globalisation of popular culture.
If you are eager to find out the similarities between sports coach and business manager, and what lessons from the world of sports coaching can be applied to both sports and business management, then this is the book for you.
Cybersecurity and Data Science Innovations for Sustainable Development of HEICC: Healthcare, Education, Industry, Cities, and Communities brings together a collection of chapters that explore the intersection of cybersecurity, data science, and sustainable development across key sectors: healthcare, education, industry, cities, and communities.
Das Verständnis und die Praxis der Taufe werden zwischen Kirchen der täuferischen Tradition und jenen, die Kinder taufen, als kirchentrennend bewertet.
Queensland’s tropics provide numerous environments for enjoyable walking: lush rainforests, cloud-shrouded mountains, extinct volcanoes, savanna woodlands, and magnificent beaches on the coast and Great Barrier Reef islands.
The fitness sector is a growing economy where suppliers, managers and consumers are in continuously evolving relationships, and in which technology plays a key role in optimization.
This is the first book that summarizes the 20-year history of service innovation research and combines it with the future need to adopt a systems view in the field of service research.
This book explores how digital transformation is reshaping the manner in which higher education sectors emerge, work, and evolve and how auditors should respond to this challenging and risky digital audit universe in transforming the higher education system.