This book proposes a novel CWW model to personalize individual semantics in linguistic decision making, based on two new concepts: numerical scale and consistency-driven methodology.
This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks.
El espacio constituye una línea esencial de investigación en los estudios literarios y artísticos, por cuanto supone una categoría de gran complejidad semántica y simbólica.
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining.
The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field.
According to the dominant theory of meaning, truth-conditional semantics, to explain the meaning of a statement is to specify the conditions necessary and sufficient for its truth.
This book examines the nature of human language and the ideology of linguistic legitimacy - the common set of beliefs about language differences that leads to the rejection of some language varieties and the valorization of others.
This book opposes the position that meanings can be explained by way of intralinguistic relations, as in structural linguistics and its successors, and rejects definitional descriptions of meaning as well as naturalistic accounts.
An examination of “cultural zoning” in China considers why government regulation of online video is so much more lenient than regulation of broadcast television.
Zeit wird in der Moderne zunehmend als sich wandelndes Gewebe aus gegeneinander und miteinander laufenden Eigenzeiten erfahren, die sich je neu behaupten müssen.
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
This book explores relationships and maps out intersections between discussions on causation in three scientific disciplines: linguistics, philosophy, and psychology.
This sequel to Harvey Goldman's well-received Max Weber and Thomas Mann continues his rich exploration of the political and cultural critiques embodied in the more mature writings of these two authors.
In its six case studies, The Dynamics of Gender in Early Modern France works out a model for (early modern) gender, which is articulated in the introduction.
