The first cultural history of the iconic brand M*A*C Cosmetics, VIVA M*A*C charts the evolution of M*A*C's revolutionary corporate philanthropy around HIV/AIDS awareness.
This edited book revisits the concept of social 'activities' from an interactional perspective, examining how verbal, vocal, visual-spatial and material resources are deployed by participants for meaning-making in social encounters.
Directionality and Logical Form provides a detailed treatment of the syntax of focusing particles, such as only and even in a cross-linguistic perspective.
This book introduces a new tool for improving communication and promoting clearer thinking in a world where the use of Global English can create numerous comprehension and communication issues.
Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing global consciousness.
This book offers a linguistic-semantic analysis of the expression 'Eastern Europe' in international English-language media discourse and academic discourse.
Originally published in 1927, The World of Imagery is a study of the use of metaphor, simile, and other forms of literary imagery from the ancient Hebrew to the early twentieth century.
This essay constitutes yet another approach to the fields of inquiry variously known as discourse analysis, discourse grammar, text grammar, functional 1 syntax, or text linguistics.
Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.
This cutting-edge collection of essays showcases the work of some of the most influential theorists of the past thirty years as they grapple with the question of how literature should be treated in contemporary theory.
This book defines the notion of applied sign linguistics by drawing on data from projects that have explored sign language in action in various domains.
First published in 1977, this book presents a comprehensive and lucid guide through the labyrinths of semiology and structuralism - perhaps the most significant systems of study to have been developed in the twentieth century.
AMERICAN SIGN LANGUAGE American Sign Language (ASL) is the visual-gestural language used by most of the deaf community in the United States and parts of Canada.
Various students of general linguistics and semantics quote and discuss Wittgenstein, among others, OGDEN and RICHARDS (1960), ULLMANN (1951, 1962), PAGLIARO (1952, 1957), WELLS (1960), REGNELL (1960) and 1 ZIFF (1960).
Juri Lotman (1922 1993), the Russian-Estonian literary scholar, cultural historian and semiotician, was one of the most original and important cultural theorists of the 20th century, as well as a co-founder of the well-known Tartu-Moscow School of Semiotics.
This groundbreaking work of both theoretical and experiential thought by two leading ecological philosophers and animal liberation scientists ventures into a new frontier of applied ethical anthrozoological studies.