Drawing on a variety of film semiotic theories, this book sheds light on works by mainland Chinese directors, Hong Kong New Wave directors, Taiwan New Cinema directors, and overseas Chinese directors.
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category.
Homelandings is a critical exploration of the ways that postcolonial diasporas challenge exclusive formulations of 'home' and 'homeland' based on racist and heteronormative assumptions.
This collection brings together perspectives on the interplay of communication, dialogue, and responsibility, exploring communicative acts of disruption toward a social environment attuned to short-sighted individualism.
This book presents a new approach to computational musicology in which music becomes a computational entity based on human cognition, allowing us to calculate music like numbers.
This book builds on Marais's innovative A (Bio)Semiotic Theory of Translation to explore the implications of this conceptualization of translation as the semiotic work from which social-cultural reality emerges and chart the way forward for applications in empirical research.
Taking Wittgenstein's "e;Don't think, but look"e; as his motto, Richard Strier argues against the application of a priori schemes to Renaissance (and all) texts.
Azade Seyhan provides a concise, elegantly argued introduction to the critical theory of German Romanticism and demonstrates how its approach to the metaphorical and linguistic nature of knowledge is very much alive in contemporary philosophy and literary theory.
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives.
The book establishes a correlation between architectural theory and the biosemiotic project, and suggest how this coupling establishes a framework leading to an architectural-biosemiotic paradigm that puts biosemiotic theory at the heart of cognising the built environment, and offers an approach to understanding and shaping the built environment that supports (and benefits) human, and organismic, spatial intelligence.
According to our commonsense view of the matter, beliefs, desires, intentions and the like are special kinds of internal states the possession of which by a given cr- ture potentially explains its behavior and otherwise renders the creature intelligible to us.
As signifying creatures, we fear the false creation 'signifying nothing' because, like Macbeth, we think of them as daggers of the mind that raise questions about the reality of our signs, about signs as tools of creation and power, about the dark terrors (and lighter joys) that exist in human desire, and about the signs and the mind.
An interdisciplinary study providing first-hand evidence of the everyday lives of politicians; what politicians actually do on 'the backstage' in political organizations.
This book represents a unique collaborative effort to bring together the multiple aspects of the semiotics of images into a coherent approach based on Greimasian and post-Greimasian theory.
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse.
Ann Vasaly introduces representation theory into the study of Ciceronian persuasion and contends that an understanding of milieu-social, political, topographical-is crucial to understanding Ciceronian oratory.
The aim of this book is two-fold: to offer a retrospective view on the past thirty years of research on aspectuality and temporality as well as to develop new perspectives on the future development of the field.
This book offers new perspectives on the study of Chinese lexical semantics, as well as discourse analysis and cognitive pragmatics based on lexical semantics.
Exploring the relationship between theory and practice in Systemic Functional Linguistics (SFL), this volume offers a state-of-the-art overview of Appliable Linguistics.
An argument that theoretical works can signify through their materiality—their “noise,” or such nonsemantic elements as typography—as well as their semantic content.
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture.
Bringing together leading and emerging scholars in Systemic Functional Linguistics, this book explores the contributions made to SFL theory by James Robert Martin.
Furthering the scholarship on writers and artists as diverse as Lord Byron, Edvard Munch, Sylvia Plath, and Jorge Luis Borges, Zeng probes the semiotics of exile.
The Continuity of Poetic Language is an insightful exploration of the evolution of English poetry spanning four centuries, from the 1640s to the 1940s.
