Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures.
Crescenzi makes frequent appearances on CNBC, Bloomberg, and NBC's "e;Wall Street Journal Report with Maria Bartiromo"e; and he has acted as advisor to members of the White HouseThe author is a featured columnist for thestreet.
Avoiding complicated formulas and theories, All About High-Frequency Trading is an accessible resource that introduces readers to an advanced trading style in which success depends on acting within, literally, milliseconds.
Put play in your work as you improve on:Innovation: Create better products and servicesProblem-Solving: Tag-team responsibility and collaborate on solutionsMotivation: Build creative excitement at every levelRisk-Taking: Push new ideas to their limitsIngenuity: Reward the a-ha!
Using Leadership Q-a 38-item, self-scoring, gender-neutral test, developed by Shoya Zichy and based upon the work of Carl Jung-women can identify which of the four profile groups best matches their leadership personalities and then goes on to explore which of the eight subsets, or specific leadership styles, applies to them.
A superior new replacement to traditional discounted cash flow valuation modelsExecutives and corporate finance practitioners now have a more reliable discount rate to value companies and make important business and investment decisions.
Discover the Potential of Options for Managing Risk, Profiting from Bull or Bear Markets, and Leveraging Your InvestmentsThousands of individual traders and investors used the first two editions of Tom McCafferty's All About Options to master every aspect of the options market_and develop strategies for making winning investments.
The essential guide to finding a job onlineThis definitive guide to harnessing the Internet's powerful research capabilities has been thoroughly updated to include the latest online job searching techniques.
Helpful instruction and plenty of practice for your child to master the basics of writingUnderstanding writing is essential for your child to write with competence and clarity.
The First How-To Strategy Guide to Transmedia Storytelling Phillips s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia.
In July 2008, international business executive Herta von Stiegel led a group of disabled people to the top of Mount Kilimanjaro to raise money for charity.
Learn the essentials of Six Sigma in just 36 hoursThe McGraw-Hill 36-Hour Six Sigma Course provides you with the knowledge you need to understand, implement, and manage a Six Sigma program.
The Definitive Resource for Trauma Survivors, Their Loved Ones, and HelpersTrauma can take many forms, from witnessing a violent crime or surviving a natural disaster to living with the effects of abuse, rape, combat, or alcoholism.
The first fertility-boosting guide to feature the cutting-edge research results on fertility from the Nurses' Health StudyMore than 6 million women in the United States alone experience infertility problemsUser-friendly, medically approved advice clearly explained in 10 nutritional guidelines from two of Harvard Medical School s top voices in nutrition
Already an international bestseller--a simply irresistible approach to love and relationships from the author of How to Simplify Your LifeCharmingly illustrated and refreshingly down-to-earth, this unique relationship guide will help you simplify your love life.
America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budgetWhether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task.
Combat flat sales, capture new markets, and drive innovation using the Business Genome approachThe Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future.
Revised, expanded, and up-to-the-minute-the leading guide to serving the modern organization's onboarding needsIt's a challenge overlooked by many: The need to bring recent hires into the fold, smoothly, effectively, and rapidly.
A NEW BUSINESS PARABLE FOR OUR TIMESAccording to the laws of the jungle, a baby elephant can survive only if it stands on its own in the first few hours after being born.
Expert guidance in creating a high-performance personal statement--essential for admittance to law schoolNationally known consultant Paul Bodine has helped thousands gain admission to elite professional schools.
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nationsWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors s acquisitions of Land Rover and Jaguar; Lenovo s purchase of IBM s ThinkPad business; HTC s stature as the fourth largest global smartphone manufacturer; Haier s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.
There's no easier, faster, or more practical way to learn the really tough subjectsMicroeconomics Demystified features a clear and easy-to-understand presentation of the concepts and principles of microeconomics, with generous applications and examples.
The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world's most respected consultingfirms.
