Political campaigning and advertising

Twenty essential tips for picking great leaders from the father of modern politicsOne of the greatest political advisers of all time, Niccolo Machiavelli thought long and hard about how citizens could identify great leaders-ones capable of defending and enhancing the liberty, honor, and prosperity of their countries.

A unique "e;moneyball"e; look at the 2012 U.

Local government is the hidden leviathan of American politics: it accounts for nearly a tenth of gross domestic product, it collects nearly as much in taxes as the federal government, and its decisions have an enormous impact on Americans' daily lives.

A primer on campaigning in ancient Rome that reads like a strategy memo from a modern political consultantHow to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines.

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter.

Party competition for votes in free and fair elections involves complex interactions by multiple actors in political landscapes that are continuously evolving, yet classical theoretical approaches to the subject leave many important questions unanswered.

Citizens are political simpletons--that is only a modest exaggeration of a common characterization of voters.

The American National Election Studies (ANES) is the premier social science survey program devoted to voting and elections.

Most theories of elections assume that voters and political actors are fully rational.

Since the 2000 presidential election, the United States has been embroiled in debates about electronic voting.

The economy is so powerful in determining the results of U.

On the night of the 2000 presidential election, Americans watched on television as polling results divided the nation's map into red and blue states.

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns.

At a time when campaign finance reform is widely viewed as synonymous with cleaning up Washington and promoting political equality, Bradley Smith, a nationally recognized expert on campaign finance reform, argues that all restriction on campaign giving should be eliminated.

We say the camera doesn't lie, but we also know that pictures distort and deceive.

Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters.

Local government is the hidden leviathan of American politics: it accounts for nearly a tenth of gross domestic product, it collects nearly as much in taxes as the federal government, and its decisions have an enormous impact on Americans' daily lives.

Since the 2000 presidential election, the United States has been embroiled in debates about electronic voting.

Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters.

30 January 1972, the day that became known as Bloody Sunday, is remembered as one of the darkest and bloodiest events of The Troubles in Northern Ireland.

How American political participation is increasingly being shaped by citizens who wield more resourcesThe Declaration of Independence proclaims equality as a foundational American value.

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant.

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant.

Peter Marsh's book has long been recognized as a standard work.

Peter Marsh's book has long been recognized as a standard work.

This volume deals with questions of political and constitutional principle and theory that affect the law and regulation of content in new media that are based on digital technology.

This volume deals with questions of political and constitutional principle and theory that affect the law and regulation of content in new media that are based on digital technology.

Pragmatism and Law provides a textual reading of the American legal discourse, as it unfolds through various genres of pragmatism, which evolve and transform during the twentieth century.

Pragmatism and Law provides a textual reading of the American legal discourse, as it unfolds through various genres of pragmatism, which evolve and transform during the twentieth century.

"Si lográbamos comprender el mecanismo y los resortes de la mentalidad colectiva, ¿acaso no podríamos controlar a las masas y movilizarlas a voluntad sin que ellas se dieran cuenta?

Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications.

Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications.

This title was first published in 2001.

This title was first published in 2001.

This title was first published in 2000.

This title was first published in 2000.

From Slovenia to Turkey, social movements and protests have shaken the political systems of Southeast Europe.

From Slovenia to Turkey, social movements and protests have shaken the political systems of Southeast Europe.

Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time.

Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time.

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign.

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign.

In the wake of the 25 January revolution and the coup that followed in 2013, Egyptian bookstores recorded a significant increase in demand for books by and about the Muslim Brotherhood.

In the wake of the 25 January revolution and the coup that followed in 2013, Egyptian bookstores recorded a significant increase in demand for books by and about the Muslim Brotherhood.

Discordant Democracy: Noise, Affect, Populism, and the Presidential Campaign paints a portrait of the political experience at a pivotal time in American political and social history.

Discordant Democracy: Noise, Affect, Populism, and the Presidential Campaign paints a portrait of the political experience at a pivotal time in American political and social history.

Virtually unknown to the public or historians, White House photographers have developed amazing access to the presidents of the United States over the past half-century.

Virtually unknown to the public or historians, White House photographers have developed amazing access to the presidents of the United States over the past half-century.