B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.
Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty.
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.
'After the success of their ingenious idea of matching pictures from Ladybird's archive with prose that mocks the mores of modern life, they are bowing out with a bang with this compendium' - Sunday TelegraphFrom the people who gave you classics such as The Ladybird Book of The Hangover and The Ladybird Book of The Mid-Life Crisis, they bring you this collection of what could have been.
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.
People Best New BookThe inside story of the making of Mean Girls - and our enduring 20-year obsession with itReleased in 2004, iconic teen comedy Mean Girls remains as relevant now as ever.
The Personals reveals how classified ads are not just a few commercial lines of text in print or online - they can be a treasure trove of fascinating human stories; stories of love, loss, loneliness, redemption and hope.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIREDIn this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how 'hyper-socialization' has profoundly changed us.
A defining manual on using creativity as a tool for empowerment and allowing your personal identity to live in and guide all parts of your life, Kevin Morosky shares stories and inspiration from the women who have most influenced his creative path and explores the ways we can pursue success by implementing their wisdom in all aspects of our lives.
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship.
