This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.
'Entertaining and absorbing' - The Sunday Times A wonderfully written and entertaining book which places Britain under the microscope and asks who we are today and how we've changed as a nation.
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients.
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.
Von der fruhen Neuzeit bis heute hat sich die Seiltanzer-Metapher als erstaunlich robustes Diskurs- und Reflexionsmedium bewahrt: Mit dem Sinnbild wurden Tugenden und Untugenden propagiert, Konzepte der Selbsterzeugung und des Kunstlertums veranschaulicht sowie Herrschaftskritik und Revolutionsbegehren artikuliert.
BILD-Comic, umstrittenes Spielzeug und popkulturelles Phanomen: Von ihren weniger bekannten Anfangen als sexy Werbepuppe uber ihre globale Marktdominanz Mitte des 20.
Reune una cuidadosa seleccion de mitos tradicionales de diversas regiones y pueblos indigenas de Mexico, organizada bajo la coordinacion del antropologo Blas Roman Castellon Huerta.
Es un estudio etnolinguistico y etnobiologico que explora como la comunidad totonaca de Papantla (Veracruz) percibe, clasifica y conceptualiza a los animales dentro de su cosmovision cultural.
This volume focuses on international comparison and transfer against the background of the two projects "e;Religious Education in Schools in Europe"e; (RelEdu) and "e;International Knowledge Transfer"e; (IKT).
Gesandtenempfange, Titulaturen, Rangfolgen, Ordensinvestituren - die zeremoniellen Akte an fruhneuzeitlichen Hofen erwecken auf den ersten Blick den Eindruck, von starren Regeln und strengen Formalismen gepragt gewesen zu sein.
Magia Blanca: La fantastica habilidad de comprender, percibir y usar conscientemente las fuerzas energeticas omnipresentes"e;Hay mas entre el cielo y la tierra de lo que la ciencia puede explicar.
En esta America nuestra, la cronica ha sido tan importante, o mas, que la literatura para narrar las paradojas, absurdos y quimeras de este continente inacabado.
Entre 1863 y 1983 ocurrieron multiples encuentros y conflictos entre misioneros catolicos, empresas petroleras, antropologos y otros actores, a proposito de la gobernanza sobre la poblacion indigena en Colombia.
