Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe.
Uncovered is an oral history of the stories behind the most ground-breaking and controversial magazine covers ever published, as told by the people who created them.
Just as the term design has been going through change, growth and expansion of meaning, and interpretation in practice and education - the same can be said for design research.
Just as the term design has been going through change, growth and expansion of meaning, and interpretation in practice and education - the same can be said for design research.
FROM THE CREATORS OF SPIN SELLING-TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY"e;I distinctly remember my first VP talking about 'campaigns' and 'targets.
Niche fashion magazines speak to a highly fashion literate readership and mix the codes of style magazines, glossy women's magazines and art catalogues.
'How to Do Great Work Without Being an Asshole, a new book by designer Paul Woods, is a practical, illustrated guide that does exactly what the title suggests: It shows you how to be both creative and act like a grown-up at work.
How do designers navigate the ethical discursive territories of design thinking and practice when the same common terms they consistently use across the different design ethics paradigms-like fair, right, good-convey different meanings?
Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in visual journalism today the design of magazines and newspapers for a wide variety of markets.
This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing to calibrate images (colour and black and white); adjust trapping levels in all the major software applications, and mix colours that won't print as something that is a complete surprise.
Focusing on how graphic designers tackle the ordering of number-heavy information, this book shows how the best design minds around grapple with timetables, annual reports and other data-rich documents.
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.
The Process: A New Foundation in Art and Design is a compendium of 13 experimental projects designed to teach conceptual thinking and problem solving to art and design students.
How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications.
Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature.
