From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.
This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities.
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans.
A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York.
A powerful reminder to anyone who thinks design is primarily a visual pursuit, The Senses accompanies a major exhibition at the Cooper-Hewitt Smithsonian Design Museum that explores how space, materials, sound, and light affect the mind and body.
Graphic Design Theory is organized in three sections: "e;Creating the Field"e; traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "e;Building on Success"e; covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "e;Mapping the Future"e; opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media.
THE SUNDAY TIMES BESTSELLER'I've been waiting for this book all my life and everyone needs to read it' Claudia WinklemanAnya Hindmarch is a mother of five, stepmother, entrepreneur and globally renowned businesswoman.
In this document, we are suggesting that the specialist subject-centered curriculum needs to be balanced by an approach that gives priority to every child learning the fundamental strategies of thinking and problem-solving.
Develop knowledge, understanding and designing and making skills through Key Stage 3 so students are ready for the new GCSE in Design and Technology, with our brand-new Student Book.
Exam board: Pearson EdexcelLevel: GCSESubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in Pearson Edexcel GCSE (9-1) Design and Technology with this proven formula for effective, structured revision.
Exam board: Edexcel Level: A-levelSubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in Edexcel A-level Design and Technology (Product Design) with our proven formula for effective, structured revision.
Exam board: WJECLevel: GCSESubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in WJEC GCSE Design and Technology with this proven formula for effective, structured revision.
Exam board: EduqasLevel: GCSESubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in WJEC Eduqas GCSE (9-1) Design and Technology with this proven formula for effective, structured revision.
Target success in OCR A-level Design and Technology: Product Design with this proven formula for effective, structured revision; key content coverage is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.
Combine the essential ingredients that will develop knowledge, understanding and cooking skills through Key Stage 3, so students are ready for the new GCSE in Food Preparation and Nutrition.
Exam board: AQA Level: A-levelSubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019 Target success in AQA A-level Fashion and Textiles with our proven formula for effective, structured revision; key content coverage of both papers - Technical Principles and Designing and Making Principles - is combined with exam-style tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.
Exam board: OCRLevel: A LevelSubject: Media StudiesFirst teaching: September 2017First exams: Summer 2018 (AS); Summer 2019 (A Level)Build, reinforce and assess the knowledge and skills required for OCR A Level Media Studies; this accessible guide provides full coverage of the content in Component 2, alongside practice questions and assessment guidance.
Exam board: OCRLevel: A-levelSubject: Media StudiesFirst teaching: September 2017First exams: Summer 2018Build, reinforce and assess the knowledge and skills required for OCR A Level Media Studies; this accessible guide provides full coverage of the content in Component 1, alongside practice questions and assessment guidance.
Exam board: OCRLevel: GCSESubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in OCR GCSE (9-1) Design and Technology with this proven formula for effective, structured revision.
Exam board: AQALevel: GCSESubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2019Target success in AQA GCSE (9-1) Design and Technology with this proven formula for effective, structured revision.
Exam board: AQALevel: A-levelSubject: Design and TechnologyFirst teaching: September 2017First exams: Summer 2018 (AS) Summer 2019 (A-Level)Encourage your students to be creative, innovative and critical designers with a textbook that builds in-depth knowledge and understanding of the materials, components and processes associated with the creation of fashion and textile products.
Exam Board: AQALevel: AS/A-levelSubject: Design & TechnologyFirst Teaching: September 2017First Exam: June 2018Encourage your students to be creative, innovative and critical designers with a textbook that builds in-depth knowledge and understanding of the materials, components and processes associated with the creation of products.
Exam Board: OCRLevel: GCSESubject: Design & TechnologyFirst Teaching: September 2017First Exam: June 2019Explore, create, evaluate: help your students to develop an understanding of the iterative design process and to be critical and innovative designers, while developing the knowledge and skills they need for the 2017 OCR GCSE D&T specification.
Exam Board: AQALevel: GCSESubject: D&TFirst Teaching: September 2017First Exam: June 2019Build in-depth understanding and inspire your students to tackle design challenges both practically and creatively, with a textbook that delivers the Core Technical plus Specialist Technical and Design & Making Principles needed for the 2017 AQA D&T GCSE.
Exam board: OCRLevel: A-levelSubject: Design and TechnologyFirst teaching: September 2015First exams: Summer 2016Inspire your students to tackle the iterative design process with creativity and confidence, using a textbook that delivers the knowledge, understanding and skills they need for the 2017 OCR Design & Technology AS and A-level specifications.
Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders.
What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication.
What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication.
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet.
Visual Experiences: A Concise Guide to Digital Interface Design provides step-by-step examples to enable readers to create an interface, guiding them from sketching an idea to creating an interactive prototype.
The Essentials of Photoshop for Creative ProfessionalsThere are plenty of books on Photoshop for photographers; for everyone else, there's Precision Photoshop: Creating Powerful Visual Effects.