The Engineering Management discipline remains complex and multidisciplinary, and has progressed and broadened in scope significantly over the last 10-20 years.
BECOME A MASTER AT NEGOTIATION AND COMMUNICATIONNever go into an important conversation feeling unheard, unprepared, or uninformed againapply the proven SISCO method for communication to become a master negotiator, trusted interviewer, and engaging conversationalist.
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand.
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.
Trust highly experienced teachers and authors Jonathan Adams, Alex Reynolds and Peter Valentine, to guide your students through the redeveloped Cambridge National in Engineering Design (J822 for first teaching from September 2022).
Ensure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts.
Ensure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts.
Designers, especially design students, rarely have access to children or their worlds when creating products, images, experiences and environments for them.
Designers, especially design students, rarely have access to children or their worlds when creating products, images, experiences and environments for them.
Following on from 2005's Rail Human Factors: Supporting the Integrated Railway, this book brings together an even broader range of academics and practitioners from around the world to share their expertise and experience on rail human factors.
Following on from 2005's Rail Human Factors: Supporting the Integrated Railway, this book brings together an even broader range of academics and practitioners from around the world to share their expertise and experience on rail human factors.
Interaction for Designers shows you how to connect a product with its users, whether it's a simple toaster, a complex ecosystem of intelligent devices, or a single app on your smartphone.
Interaction for Designers shows you how to connect a product with its users, whether it's a simple toaster, a complex ecosystem of intelligent devices, or a single app on your smartphone.
The scientific analysis of design thinking continues to burgeon and is of considerable interest to academic scholars and design practitioners across many disciplines.
The scientific analysis of design thinking continues to burgeon and is of considerable interest to academic scholars and design practitioners across many disciplines.
Additive manufacturing has matured from rapid prototyping through the now popular and "e;maker"e;-oriented 3D printing, recently commercialized and marketed.
Additive manufacturing has matured from rapid prototyping through the now popular and "e;maker"e;-oriented 3D printing, recently commercialized and marketed.
With contributions from some of the top academics and scientists in the field, Advanced Studies in Multi-Criteria Decision Making presents an updated view of the landscape of Decision Sciences, current research topics, the interaction with other sciences and fields, as well as the prospects and challenges at an international level.
With contributions from some of the top academics and scientists in the field, Advanced Studies in Multi-Criteria Decision Making presents an updated view of the landscape of Decision Sciences, current research topics, the interaction with other sciences and fields, as well as the prospects and challenges at an international level.
This book serves as a primer on freight transportation and logistics, providing a general and broad coverage of concepts, mathematical models and methodologies available for freight transportation planning at strategic, tactical and operational levels.
The development of a new book about Emotional Intelligence (EI) and Neuro-Linguistic Programming (NLP) and the challenges to managers and engineers is essential because it introduces new lines of research in management and production.
The development of a new book about Emotional Intelligence (EI) and Neuro-Linguistic Programming (NLP) and the challenges to managers and engineers is essential because it introduces new lines of research in management and production.
When people or computers need to make a decision, typically multiple conflicting criteria need to be evaluated; for example, when we buy a car, we need to consider safety, cost and comfort.
When people or computers need to make a decision, typically multiple conflicting criteria need to be evaluated; for example, when we buy a car, we need to consider safety, cost and comfort.
Designing for Older Adults: Case Studies, Methods, and ToolsThere are many products, tools, and technologies available that could provide support for older adults.
Designing for Older Adults: Case Studies, Methods, and ToolsThere are many products, tools, and technologies available that could provide support for older adults.
