Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions.
The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design.
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding.
This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary.
Verbalising the Visual: Translating Art and Design into Words by Michael Clarke introduces readers to a broad range of language and terminology: formal and informal, academic and colloquial, global and local, all of which can be found in current art and design discourse.
Basics Illustration 02: Sequential Images addresses the professional, cultural, theoretical and historical contexts of pictorial storytelling and moving image.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.
Long since regarded as an inessential object that simply adds to the beauty, convenience or effectiveness of an outfit, accessories are now considered key items in a fashion collection and as stand-alone pieces worthy of our undivided attention.
Basics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation.
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise.
Thinking: Objects: Contemporary Approaches to Product Design discusses influences on modern product design such as globalization, technology, the media and the need for a sustainable future, and demonstrates how readers can incorporate these influences into their own work.
Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets.
Basics Product Design: Material Thoughts is an inspirational introduction to the many different materials and processes used in product design, exploring their properties and how they have been used by some of the most innovative designers around the world.
The Fundamentals of Product Design provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering functions, product types, and market research.
As multicriteria decision-making (MCDM) continues to grow and evolve, machine learning (ML) techniques have become increasingly important in finding efficient and effective solutions to complex problems.
This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design.
This edited collection opens up new intellectual territories and articulates the ways in which academics are theorising and practicing new forms of research in 'wild' contexts.
Drawing on contributions from various manufacturing fields, this book offers a comprehensive perspective by combining theoretical concepts with practical applications.
