Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.
Advanced Creative Draping teaches designers and students how to drape fashion-forward, conceptual designs that use elements of couture construction to elevate the work to the highest level of fashion.
Aimed at fashion designers, Fabric for Fashion:The Complete Guide is unique in explaining the behaviour, properties and sustainability impacts of a wide range of natural and man-made fabrics.
Fashion Bags and Accessories explores fashion bags and related accessories, such as purses, wallets, clutches, cases, gloves and belts, through various approaches to creative design, product development, technological innovation, materials development, component design (hardware) and branding.
This practical guide explains how to take accurate measurements, introduces key tools and takes you from simple pattern-cutting ideas to more advanced creative methods.
This book introduces the fundamentals of sign painting, allowing readers to learn about the tools, materials and techniques needed to create painted signs.
Africa Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands.
WINNER OF THE BETTY TRASK PRIZE'BEST GRAPHIC NOVEL OF 2021' Guardian and Irish Times'Starts as a charming romantic comedy and turns into something tender and affecting about our need for connection.
This book discovers and demonstrates the strategic values of design within the context of the third sector, a domain characterized by inherent complexity and the objective of effecting positive transformations across both economic and social dimensions.
'Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic' - Kim Scott, bestselling author of Radical CandorA Wall Street Journal bestseller.
First published in the early 1900s, The Tailors Classical and Infallible Text Book is a timeless volume containing a multitude of patterns for outfits that are perfect for men, women and children.
This book forms part of a series, dedicated to the artwork of Arthur Rackham -(1867 - 1939), one of the most celebrated artists of the British Golden Age of Illustration.
"e;Everyday Alterations"e; is a handbook of the causes, effects, and remedies for some of the more common errors in cutting and making men's garments, including shirts, coats, trousers, shorts, etc.
This book comprises a concise yet detailed introduction on the furniture of the eighteenth-century, concentrating on the triumph of the Rococo style between 1750 and 1780.
This antique text contains an illustrated catalogue of furniture from the Queen Anne and early Georgian periods, and includes a wealth of interesting information, historical commentary, and detailed descriptions of the pieces comprised within.
This text contains a detailed guide to painting, furniture finishing, and repairing, and includes a wealth of helpful information on tools, materials, and technique.
This classic, historical book is a detailed and comprehensive look at the history of historic costuming which is perfect for anyone with a professional interest in theatrical production or design.
Filling an important gap in design history, Another Modernism examines how domestic space was conceived by the US home economics movement in the first half of the 20th century.