A guide to creating copy that connects with customers--and makes the saleAdvertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale.
This interdisciplinary collection of essays focuses on critical and theoretical responses to the apocalypse of the late twentieth- and early twenty-first-century cultural production.
Bring your PC, Zune, and Xbox gaming visions to life with Microsoft XNA Game StudioDevelop complete 2D and 3D games with step-by-step hands-on instruction, advice, and tips from two industry professionals.
The Internet Book, Fifth Edition explains how computers communicate, what the Internet is, how the Internet works, and what services the Internet offers.
As the number of Internet of Things (IoT) elements grows exponentially, their interactions can generate a massive amount of raw and multi-structured data.
Digital Government: Managing Public Sector Reform in the Digital Era presents a public management perspective on digital government and technology-enabled change in the public sector.
From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond.
Practical UML Statecharts in C/C++ Second Edition bridges the gap between high-level abstract concepts of the Unified Modeling Language (UML) and the actual programming aspects of modern hierarchical state machines (UML statecharts).
'As easy to read as it is useful and wise'Morgan HouselA short guide to transforming your money mindset and attitudes, written for a younger generation that doesn t have the lingo, headspace or experience talking through money matters.
Language teachers, social studies teachers, and school library media specialists will find this resource invaluable for providing lessons and activities in critical thinking for students in grades 7-12.
This book presents state-of-the-art contributions from both scientists and practitioners working in intrusion detection and prevention for mobile networks, services, and devices.
Launched in 2010 as a modest mobile photo-sharing application for Apple's iPhone that uploads images in a square format and add filters that mimic vintage photographs, Instagram has grown to become one of the most-used social media platforms, alongside Facebook and Twitter.
Updated guidance on how to take advantage of the newest features of SharePoint programmability More than simply a portal, SharePoint is Microsoft's popular content management solution for building intranets and websites or hosting wikis and blogs.
Cultivating Professional Identity in Design is a nuanced, comprehensive companion for designers across disciplines honing their identities, self-perception, personal strengths, and essential attributes.
Unit Integration Testing (UIT) had been a challenge because there was no tool that could help in XHR programming and unit integration validations in an efficient way until Cypress arrived.
Visual Web Developer Express Edition is a low-cost, entry-level version centered around pre-built projects that new developers can easily deploy and customize for their own sites Explains how to harness "e;drag-and-drop"e; tools that build on the popularity of ASP.
The wave of uprisings and revolutions that swept the Middle East and North Africa between 2010 and 2012 were most vividly transmitted throughout the world not by television or even social media, but in short videos produced by the participants themselves and circulated anonymously on the internet.
Whatever you call it--an online auction house, the world's largest flea market, or a vast social experiment--no metaphor completely describes the huge trading community that is eBay.
Multimedia Technology IV is a collection of papers from the 4th International Conference on Multimedia Technology (ICMT 2015, Sydney, Australia, 28-29 March 2015).
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues.
In addition to being the principal medium for communication, education and entertainment the new economy is now a leading provider of goods and services through electronic channels.
Web-based learning involves the use of appropriate technology with the corresponding pedagogical approaches managed in the context of today's educational setting.
