In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training and creating an audio or video podcast.
Trading Realities teaches investors and traders the universal, basic principles that apply to every financial market: stocks, bonds, commodities, foreign exchange, futures, options, and beyond.
It seems like everywhere you go on the Internet, there is spam, spyware, and the risk of viruses infecting your computer and ruining your online experience.
From eighteenth-century copyright law, to current-day copyright issues on the internet, to tomorrow's "e;celestial jukebox"e;-a digital repository of books, movies, and music available on demand-Paul Goldstein presents a thorough examination of the challenges facing copyright owners and users.
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates.
This publication titled, ';Encyclopaedia of E-Science, E-Technology and E- Studies' presents readers with an introduction to e-science, grids and infrastructure security.