A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "e;fine in theory, but hard to apply to my special market"e;.
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "e;fine in theory, but hard to apply to my special market"e;.
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare.
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare.
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues.
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues.
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization or what the authors refer to as cultural customization .
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization or what the authors refer to as cultural customization .
This book is designed for those scholars, students, policy-makers - or just curious readers- who are looking for heterodox thinking on the issue of environmental economics and policy.
This book is designed for those scholars, students, policy-makers - or just curious readers- who are looking for heterodox thinking on the issue of environmental economics and policy.
Businesses are expected to act sustainably; it is also in both societal and their interests if businesses seek and grasp opportunities to develop more sustainable products or services.
Businesses are expected to act sustainably; it is also in both societal and their interests if businesses seek and grasp opportunities to develop more sustainable products or services.
Sustainability is, and continues to grow as, a key issue for organizations: in the board room; with investors, customers and regulators; and from employees whose demands on organizations include improving their social and environmental performance in return for loyalty and commitment.
Sustainability is, and continues to grow as, a key issue for organizations: in the board room; with investors, customers and regulators; and from employees whose demands on organizations include improving their social and environmental performance in return for loyalty and commitment.
Combating climate change will increasingly impact on production industries and the workers they employ as production changes and consumption is targeted.
Combating climate change will increasingly impact on production industries and the workers they employ as production changes and consumption is targeted.
Through its exploration of the spatial dimension of risk, this book offers a brand new approach to theorizing risk, and significant improvements in how to manage, tolerate and take risks.
Through its exploration of the spatial dimension of risk, this book offers a brand new approach to theorizing risk, and significant improvements in how to manage, tolerate and take risks.
The UN-supported Principles for Responsible Investment initiative has led to around a third of the world's financial assets being managed with a commitment to invest in a way that considers environmental, social or governance (ESG) criteria.
The UN-supported Principles for Responsible Investment initiative has led to around a third of the world's financial assets being managed with a commitment to invest in a way that considers environmental, social or governance (ESG) criteria.
This book is a review of the development of the WTO dispute resolution procedure and the power and influence it has gained over the practises of the member countries as well as in other international treaties.
This book is a review of the development of the WTO dispute resolution procedure and the power and influence it has gained over the practises of the member countries as well as in other international treaties.
Climate change is one of the greatest challenges facing human kind owing to the great uncertainty regarding future impacts, which affect all regions and many ecosystems.
Climate change is one of the greatest challenges facing human kind owing to the great uncertainty regarding future impacts, which affect all regions and many ecosystems.
Water scarcity is an increasing problem in many parts of the world, yet conventional supply-side economics and management are insufficient to deal with it.
Water scarcity is an increasing problem in many parts of the world, yet conventional supply-side economics and management are insufficient to deal with it.
