Este clásico y exitoso libro de marketing y ventas del legendario Elmer Wheeler (alguna vez considerado el mejor vendedor del mundo) fue publicado originalmente en 1937.
How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten M nster presents a set of rules that individuals and companies can follow to bring about necessary change.
Tamara Ghandour, author, podcaster, keynote speaker and founder of innovation training company, LaunchStreet, used to believe that innovation was the domain of a select few, exclusive to certain industries, or relegated to a specific job role.
As remote working becomes the norm rather than the exception for many office workers around the globe, The Nowhere Office proposes a radical new way of thinking about work both now and in the future.
New York Times BestsellerWall Street Journal BestsellerFrom the world's most influential management consulting firm, McKinsey & Company, this is an insight-packed, revelatory look at how the best CEOs do their jobs based on extensive interviews with today's most successful corporate leaders-including chiefs at Netflix, JPMorgan Chase, General Motors, and Sony.
Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.
This book discovers and demonstrates the strategic values of design within the context of the third sector, a domain characterized by inherent complexity and the objective of effecting positive transformations across both economic and social dimensions.
'Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic' - Kim Scott, bestselling author of Radical CandorA Wall Street Journal bestseller.
The Wall Street Journal Top Ten BestsellerGrowth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.
This book explores the evolving role of women in scientific, professional, and public spheres, with a special focus on design, not only as a field but also as a strategic tool for societal change.
The first book to tell the story of one of the world's most influential media businesses, The Family Business draws on more than 70 interviews with company insiders as well as book-industry luminaries to present the Ingram story and how a little-known Nashville-based company grew to play a pivotal role in transforming book publishing around the world.
In the seventy years of its independence, India has leapfrogged to become a high-growth economy fuelled by advanced business and consumer technologies.
Military precision meets corporate success in One Mission, as former Navy SEAL Chris Fussell draws on his extensive experience of high-pressure teamwork to show how organizations can become flatter, quicker, and much more collaborative across departments and divisions.
In The Winning Mindset, Professor Damian Hughes, the acclaimed author of Liquid Thinking and How to Think Like Sir Alex Ferguson, draws on both his lifetime experience and academic background within sport, organization and change psychology to reveal the best ways to create a winning mindset in both personal and professional life.
This three-volume book is the proceeding of the 46th Australasian Universities Building Education Association (AUBEA) 2023 Conference which brings together papers on construction and built environment education and practice.
The case for innovation and a clear, targeted strategy for planning and implementation that will help small- and medium-sized mature enterprises (SMMEs) thrive through reinvention and renewal.
