Business innovation

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage.

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before.

The immersive brand experience is revolutionizing brand engagement.

Social innovation and social entrepreneurship look for creative and affordable solutions to specific societal problems.

Shortlisted for the William Hill Sports Book of the Year Award 2022Football has always measured success by what you win, but only in the last twenty years have clubs started to think about how you win.

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times.

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could.

Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.

Trust is an invaluable commodity in any business environment.

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.

This book will not make you an expert in the field of innovation—expertise requires years of work, research, and experimentation.

ICISAS 2025 is the premier research conference of Curtin University Dubai, bringing together experts from multiple disciplines to explore how innovation and sustainability can shape the future of business and society.

“Infinite Playgrounds: Gaming as the Architecture of Tomorrow” explores how gaming is rapidly evolving from entertainment into a driving force for culture, economy, and technology.

Das Buch beschreibt die historischen und die aktuellen Moglichkeiten Rohstoffe und Bodenschatze zu erkunden und zu fordern.

Das Buch beschreibt die historischen und die aktuellen Moglichkeiten Rohstoffe und Bodenschatze zu erkunden und zu fordern.

Occupational Training in the Future of Work explores how societies can prepare people for meaningful careers in a rapidly changing world.

Wie Digital Natives und Digital Immigrants erfolgreich zusammenarbeitenWie gelingt erfolgreiche Zusammenarbeit zwischen Gen Z, Millennials, Gen X und Boomern – besonders im Zeitalter der Künstlichen Intelligenz?

Die globalen Umbrüche und Krisen der vergangenen Jahre haben den Stellenwert einer funktionierenden Lieferkette weiter verdeutlicht.

Die globalen Umbrüche und Krisen der vergangenen Jahre haben den Stellenwert einer funktionierenden Lieferkette weiter verdeutlicht.

«Las ideas no se materializan porque sean geniales, ni por casualidad.

The theme of the conference, i.

Pone al alcance de estudiantes de grado, posgrado, profesores y emprendedores conceptos, herramientas y tecnicas de desarrollos de innovacion abierta.

ICISAS 2025 is the premier research conference of Curtin University Dubai, bringing together experts from multiple disciplines to explore how innovation and sustainability can shape the future of business and society.

Krisen sind unvermeidbar – doch sie bergen auch enormes Potenzial.

As mudanças nas organizações nos últimos anos mostraram que as práticas de gestão evoluíram para as práticas de gerenciamento evoluíram para quebrar paradigmas e se adaptar ao contexto atual.

Modern Trends in Islamic Economy: Philanthropy, Finance and Marketing Innovations explores the dynamic evolution of Islamic economy, highlighting its adaptability in addressing global challenges through the convergence of traditional values and modern innovations.

En un mundo en constante evolución, marcado por el avance tecnológico, la Robótica y la Inteligencia Artificial (Rob+IA) han emergido como fuerzas transformadoras que impactan todos los aspectos de la vida cotidiana.

Neste livro, a autora compartilha uma experiência de mais de 30 anos trabalhando com parceiros, abordando as dificuldades e conflitos que frequentemente impedem a harmonia e o sucesso nos negócios.

El propósito del presente trabajo ha sido articular los procesos de investigación con el proceso educativo.

“Infinite Playgrounds: Gaming as the Architecture of Tomorrow” explores how gaming is rapidly evolving from entertainment into a driving force for culture, economy, and technology.

Este libro proporciona la información necesaria sobre cómo negociar tanto en entornos empresariales como políticos.

Este libro es una herramienta indispensable para quienes desean alcanzar el exito en el hoy tan complejo mundo del trabajo.

La empresa con destino es el resultado de la experiencia de su autor, que presenta en forma accesible, amena y practica su Metodo del proyecto para profesionalizar pequenas o medianas empresas, la mayoria de ellas familiares.

Estrategia en la practica presenta un enfoque profesional centrado en la estrategia.

En consonancia con el cambio de paradigma que hoy atraviesan las ciencias, el dominio de la estrategia y del comportamiento organizacional comienza a incorporar el desorden, lo discontinuo y lo impredecible como coordenadas de sus desarrollos conceptuales.

En este libro Nestor Braidot le explica como aprovechar el neuromarketing, independientemente del tamano de la empresa en la que pertenezca, del producto que venda y del tipo de consumidores a los que se dirija.

Direccion Estrategica en paises Emergentes presenta una coleccion de herramientas indispensables para analizar y planificar la estrategia de empresas latinoamericanas que buscan competir en la region y en el mundo.

Esta es la sexta edicion de este libro, que se ha convertido en un clasico sobre la relacion con los bancos.

El reto de la innovacion en la empresa industrial profundiza en todos estos aspectos con rigurosidad cientifica, aportando amplia evidencia sobre los pilares de la industria manufacturera uruguaya y ofrece, ademas, un marco comparado que permite identificar las necesidades mas inmediatas para alcanzar la competitividad.

La familia y la empresa son consideradas sistemas sociales, es decir, sistemas vivos.

Más de dos tercios de las empresas en el mundo son de propiedad familiar.