'An engrossing story of audacious entrepreneurism' -- Charles Duhigg'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman'fast paced, fun dive into one of the seminal firms of our time' -- Rana Foroohar In 2008, two broke art school graduates and their coder-whiz friend set up a platform that in less than a decade became one of the largest provider of accommodations in the world.
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway.
In a world often driven by profit at the expense of people and the planet, "e;Sustainable Innovation: Business Strategies for a Greener Future"e; presents a compelling counter-narrative.
Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture.
A practical guide to innovation strategies based on fact, not feeling The Innovation Formula delivers strategies for building a culture where innovation can thrive, based on actual scientific research.
A practical guide to innovation strategies based on fact, not feeling The Innovation Formula delivers strategies for building a culture where innovation can thrive, based on actual scientific research.
From the acclaimed authors of Capitalism without Capital, radical ideas for restoring prosperity in today's intangible economyThe past two decades have witnessed sluggish economic growth, mounting inequality, dysfunctional competition, and a host of other ills that have left people wondering what has happened to the future they were promised.
What we can learn about fostering innovation and creative thinking from some of the most inventive people of all times-the ancient GreeksWhen it comes to innovation and creative thinking, we are still catching up with the ancient Greeks.
How digital technology is upending the traditional creative industries-and why that might be a good thingThe digital revolution poses a mortal threat to the major creative industries-music, publishing, television, and the movies.
In The Launch Pad, Randall Stross, author of eBoys and Planet Google, takes a behind-the-scenes look at how tomorrow's hottest startups are being primed for greatness.
An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple WatchWith the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple.
Technologische Entwicklungen waren in der Vergangenheit ein wichtiger Treiber für die Evolution im Kundenservice und sie werden das auch in Zukunft bleiben.
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy.
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy.
Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened.
Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened.
"e;With this extensively upgraded second edition, Dean Anderson and Linda Ackerman Anderson solidify their status as the leading authorities on change leadership and organizational transformation.
"e;With this extensively upgraded second edition, Dean Anderson and Linda Ackerman Anderson solidify their status as the leading authorities on change leadership and organizational transformation.
It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness.
It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness.
Prepare for a world of compound innovation which blends 3, 5, 10 strands of infotech, greentech, biotech and healthtech to solve the "e;Grand Challenges"e; our world faces-and the more routine ones Polymath is the Greek word for a Renaissance person like Leonardo Da Vinci or Ben Franklin who excels in many disciplines.
Prepare for a world of compound innovation which blends 3, 5, 10 strands of infotech, greentech, biotech and healthtech to solve the "e;Grand Challenges"e; our world faces-and the more routine ones Polymath is the Greek word for a Renaissance person like Leonardo Da Vinci or Ben Franklin who excels in many disciplines.
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public.
Flying in the face of current thinking, this book suggests that we do not need to think outside the box in our quest for creativity, rather we should rethink the way we look inside the box .
