SHORTLISTED: Business Book Awards 2022 - Sales & Marketing categoryCreate an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.
In 64 THINGS YOU NEED TO KNOW NOW FOR THEN, Editor-at-Large for Wired magazine and guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century.
Focusing on social innovation broadly conceived in the context of social entrepreneurship and social enterprise in their global context this book is organised to address three of the most important themes in social innovation: strategies and logics, performance measurement and governance, and finally, sustainability and the environment.
The Handbook of Experiential Learning In International Business is a one-stop source for international managers, business educators and trainers who seek to either select and use an existing experiential learning project, or develop new projects and exercises of this kind.
through the use of examples of eminent CEOs, Business Feel for Leading in the Midst of Organisational Change outlines a variety of skills involved in the development of business feel.
The relentless pursuit of industrial efficiency no longer yields the profits it once did because it requires a level of business predictability that no longer exists.
Based on the paradigms of economics and management, inspired by the history of technology and the sociology of technological change, the concepts of shared inventions and competitive innovations make it possible to analyze the industrialization of the world in a fresh and efficient way.
Informed by the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs) framework - emphasising fostering sustainable economic growth and higher gross domestic product growth per annum in the least developed countries - Disruptive Frugal Digital Innovation in Africa provides the reader with theoretically informed and practically grounded solutions to addressing sustainable development for humans.
Over the past ten years, industries such as music, retail, journalism, advertising, and health information have experienced massive and wrenching disruption.
The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities.
Given the near-silence in technological and business history about post-World War II socialist enterprises, this book gives voice to a generation of Communist China's managers, entrepreneurs, cadres, and workers from the Liberation to the early 1970s.
Re-entrepreneuring shows how organizations must re-invigorate entrepreneurial spirit at all levels to create new value and stay ahead in turbulent times.
With fresh insights on diversity, inclusion, and female leadership, this book will guide managers and organizations as they bridge the gap between research and practice, and better position women in work spaces.
Brand New s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models.
Deconstruct the history of patterns of innovation in business and connect them to existing and failed attempts in management consultancies, engineering, web technologies and academic institutions.
This book gathers the refereed proceedings of the 5th HFEM Biennial Conference on Human Factors and Ergonomics, organized by the Human Factors and Ergonomics Society Malaysia, held in Langkawi, Malaysia on August 13-18, 2023.
Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential.
Use this practical, step-by-step guide on lean agile strategy to harness technological disruption at your large business to successfully advance your business rather than suffer a loss of business.