Fuzzy Logic in Management demonstrates that difficult problems and changes in the management environment can be more easily handled by bringing fuzzy logic into the practice of management.
Blockchain provides a secure ledger of transactions, programmable smart contracts, and real-time trustworthy visibility and insight into the supply chain process.
Crossroads of Family Businesses in China: Succession and Transformation studies the intergenerational succession in family-owned businesses, specifically in the Chinese mainland.
This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe.
Collective knowledge and the associated concepts of collectively learning, remembering and inventing are increasingly important in today's economy and society.
The book athand gives an overview of the state of the art research in ComputationalSustainability as well as case studies of different application scenarios.
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing categoryCreate an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.
The Radical Innovation Playbook: A Practical Guide for Harnessing New, Novel or Game-Changing Breakthroughs The only guide you will need on creating, planning, and launching a radical innovation project.
Dieses Lehrbuch bietet dem Leser eine Übersicht über die wichtigsten Schutzrechte und stellt die einzelnen Themen wie Entstehung, Übertragbarkeit, Durchsetzung etc.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.
Marius Schramböhmer zeigt detailliert die Bedeutung der Professional Service Firms (PSF), spezifischer noch der Unternehmensberatungen und des Subtypus der Managementberatung auf.
A publishing sensation in Argentina that has sold over 200,000 copies and topped the bestseller charts for a record-breaking two years, now available in English for the first time!
Führung 'beyond Planbarkeit' – Ein Paradigmenwechsel für die Zukunft der OrganisationenWas, wenn alles, was wir über Führung zu wissen glauben, nicht mehr funktioniert?
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them.
All over the world, open innovation is emerging and requires much more interactions between different actors with different organizational cultures: large firms and SMEs (i.
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation.
This book explores the crucial role of "e;remembering"e; the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs.
In einer Welt, die von rasanter Veränderung und ständigem Wettbewerb geprägt ist, benötigen Unternehmen innovative Ansätze, um Projekte effizient zu planen und erfolgreich umzusetzen.
This is the first book to fully explain the changing management and business models in the current era of important new developments in knowledge and information occurring all over the world.
How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley.
Through the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration.
This book contributes to a better understanding of the impacts that artificial intelligence (AI) has on organizations and how they reinforce opportunities while simultaneously overcoming the underlying risks.
'An impressive list of America's top CEOs has been gushing with praise about the book, and forward thinkers in the software and management business are using it to find direction and insight in this messy, complicated - world.
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces.
In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear.
This book assesses the achievements of the software engineering discipline as represented by IT vendors in Japan in order to deepen understanding of the mechanisms of how software engineering capabilities relate to IT vendors' business performance and business environment from the perspective of innovation and engineering management.
Gamification is the application of game-design elements and game principles to non-game contexts, and has been used to solve problems by applying characteristics of games.
This book underscores the idea of harnessing the sustainable designs and materials in nature and integrating them into the field of engineering to design innovative materials and structures with multifunctional properties targeting defense, automotive, aerospace, electronics, nuclear, healthcare, energy, sports, packaging, etc.
Service ist für Unternehmen aller Branchen ein wesentlicher Teil der Positionierung im Wettbewerb und die Grundlage erfolgreicher Geschäftsmodelle geworden.
