The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
The proceedings volume presents selected papers from the International Conference on Sustainability in Software Engineering & Business Information Management: Innovation & Applications (SSEBIM 2022) held in Olten, Switzerland from September 23-24, 2022.
In Zeiten digitaler Transformation liefert dieses Buch eine schnelle und zugleich fundierte Einführung in alle wichtigen Bereiche der Wirtschaftsinformatik.
This book constitutes revised selected papers from the 11th International Workshop on Enterprise Applications, Markets and Services in the Finance Industry, FinanceCom 2022, held in Twente, The Netherlands, in August 2022.
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved.
Most existing companies struggle currently because they lack the tools and strategies to move product departments into independent platforms that can be retrofitted to form dynamic new products based on consumer demands.
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Die Einführung des Buches legt den Grundstein für die nachfolgenden Kapitel, indem sie die Definitionen und Grundlagen der Wirtschaftskriminalität klärt und ein solides Verständnis für die Dimensionen und die Tragweite dieser Herausforderung schafft.
This edited volume discusses the path towards the digital transformation of Georgia from two major viewpoints: First, an economic perspective that includes contributions around economic integration and orientation towards the EU, and an analysis of its implications for a small country like Georgia.
This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points.
This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points.
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers.
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers.
The Mind under the Axioms reviews two basic ingredients of our understanding of human decisions - conative aspects (preferences) and cognitive aspects (beliefs).
The Mind under the Axioms reviews two basic ingredients of our understanding of human decisions - conative aspects (preferences) and cognitive aspects (beliefs).
This book provides practical insights into applications of the state-of-the-art of Machine Learning and Artificial Intelligence (AI) for solving intriguing and complex problems in procurement and supply chain management.
This book provides practical insights into applications of the state-of-the-art of Machine Learning and Artificial Intelligence (AI) for solving intriguing and complex problems in procurement and supply chain management.
This book combines research on technology-driven and social-driven innovation in tourism destinations and the multifaceted concept of sustainability, providing an integrative understanding of the nexus between smartness and sustainability within destinations.
This book constitutes the thoroughly refereed proceedings of the international workshops associated with the 35th International Conference on Advanced Information Systems Engineering, CAiSE 2023, which was held in Zaragoza, Spain, during June 12-16, 2023.
This book constitutes the thoroughly refereed proceedings of the international workshops associated with the 35th International Conference on Advanced Information Systems Engineering, CAiSE 2023, which was held in Zaragoza, Spain, during June 12-16, 2023.
This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries.
This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries.
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide.
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide.
El Estado y las empresas siempre estarán abocados a tomar decisiones financieras para su funcionamiento y desarrollo, razón por la cual resulta necesario el estudio de las matemáticas financieras o ingeniería económica, en la que se define como eje central el concepto del costo del dinero en el tiempo, expresado en la tasa de interés, con un enfoque multidisciplinar que aúna la contabilidad, el derecho, la economía y la ciencia política.
Global virtual teams have become essential in any organization in the past decade, but communication, cultural, and coordination issues often affect their performance.
Global virtual teams have become essential in any organization in the past decade, but communication, cultural, and coordination issues often affect their performance.
This book constitutes the thoroughly refereed proceedings of the CAiSE Forum 2023 which was held in Zaragoza, Spain, in June 2023, as part of the 35th International Conference on Advanced Information Systems Engineering, CAiSE 2023.
This book constitutes the thoroughly refereed proceedings of the CAiSE Forum 2023 which was held in Zaragoza, Spain, in June 2023, as part of the 35th International Conference on Advanced Information Systems Engineering, CAiSE 2023.
There is a call to action reverberating in company boardrooms, earnings calls, technology conferences, and IT departments: every company should be a software company.
