How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.
At the heart of this text for training consultants is the assumption that the role of expert can only be effectively played when seven additional roles have been mastered, because of the complex and uncertain nature of the client-consultant relationship.
The purpose of this book is to provide foreign executives with an insight into the way Koreans conduct business, and to introduce them to the various factors that determine the Korean business environment.
The official Handbook from the Chartered Institute of Building, this work provides detailed information on the work of the Institute, up-to-date editorial articles from specialists in the Building sector, key personnel within the Institute, a complete listing of all CIOB members (33000) including their communication details and a list of Construction Consultants listing their specialities.
This book traces the origins of the present information technology revolution, the technological features that underlie its impact, the organisations, the companies and technologies which are governing the current and future growth.
Subjects covered in this work include pie charts, vertical bar charts, component bar charts, single and multiple line graphs, histograms, pictograms and cartograms.
The Horwath Book of Tourism looks at the factors involved in the past and future development of tourism through the eyes of nearly 30 independent authors from Europe and America, all of them specialists in their field.
Designed to give an overview of the business applications of microcomputers, this is an introduction for college and polytechnic students on computing and business courses.
The objective of this book is to provide banks and the financial industry at large with an analysis of what is and what is not a network at their service.
Valuable software, realistic examples, clear writing, and fascinating topics help you master key spreadsheet and business analytics skills with SPREADSHEET MODELING AND DECISION ANALYSIS, 8E.
Discover an accessible introduction to business statistics as ESSENTIALS OF MODERN BUSINESS STATISTICS, 7E balances a conceptual understanding of statistics with real-world applications of statistical methodology.
Dieses Buch bietet einen Einstieg in die verschiedenen Formen, Ausprägungen und Folgen von Cybercrime und erläutert, wie Organisationen dieser Bedrohung begegnen können.
This book describes cutting-edge research and technologies aimed at increasing the efficiency of production processes and supporting the implementation of Industry 4.
Featuring contributions from prominent thinkers and researchers, this volume in the "e;Advances in Management Information Systems"e; series provides a rich set of conceptual, empirical, and introspective studies that epitomize fundamental knowledge in the area of Business Process Transformation.
Featuring contributions from prominent thinkers and researchers, this volume in the "e;Advances in Management Information Systems"e; series provides a rich set of conceptual, empirical, and introspective studies that epitomize fundamental knowledge in the area of Business Process Transformation.
This volume emphasises knowledge transfer from the lab to the field and describes collaboration technology through three lenses: Proof of Concept, Proof of Value, and Proof of Use.
This volume emphasises knowledge transfer from the lab to the field and describes collaboration technology through three lenses: Proof of Concept, Proof of Value, and Proof of Use.
"e;Human-Computer Interaction and Management Information Systems: Applications"e; offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields.
"e;Human-Computer Interaction and Management Information Systems: Applications"e; offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields.
"e;Human-Computer Interaction and Management Information Systems: Foundations"e; offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields.
"e;Human-Computer Interaction and Management Information Systems: Foundations"e; offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields.
This seminal work presents an effective design for processing information through five stages from data to actionable knowledge in order to influence behavior within organizations.
This seminal work presents an effective design for processing information through five stages from data to actionable knowledge in order to influence behavior within organizations.
This first-of-its-kind survey covers both the basics of information technology and the managerial and political issues surrounding the use of these technologies.
This first-of-its-kind survey covers both the basics of information technology and the managerial and political issues surrounding the use of these technologies.
Edited by one of the best-known and most widely respected figures in the field, "e;Planning for Information Systems"e; is a comprehensive, single source overview of the myriad ideas and processes that are identified with IS planning.
Edited by one of the best-known and most widely respected figures in the field, "e;Planning for Information Systems"e; is a comprehensive, single source overview of the myriad ideas and processes that are identified with IS planning.
