E-commerce: business aspects

This book constitutes the refereed proceedings of the 15th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2018, held in Pisa, Italy, in September 2018.

Attract, engage, and inspire your customers with an "e;Optimize and Socialize"e; content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement.

Using a game-theoretic framework, this unified, comprehensive treatment of contest design in economics and computer science focuses on online applications.

Based on the classic adverse selection model, this book sets up the cyber "e;lemons"e; market model and analyzes the basic rule of asymmetric information.

Technological advancements are contributing to shape future business models and the industrial scenario.

This book contains the best papers of the Third International Conference on E-business and Telecommunications (ICETE), which was held in 2006 in Portugal.

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers.

A practical analysis of co-regulation, a technique increasingly widely adopted in European regulation.

The insider story of Tencent, the Chinese tech giant behind WeChat: perfect for fans of Chip War and House of HuaweiSHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEARA TIMES BUSINESS BOOK OF THE YEARA NEW YORK TIMES BEST BUSINESS BOOK'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government' - GuardianA remarkably relevant and timely account in light of the escalating US-Chinese trade war.

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business.

The fast and easy way to start and run an online business Starting an online business is no longer a novelty.

This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017.

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "e;always-on"e; consumer to deliver more personalized engagements across media, channels, and devices.

This textbook serves as a guide to real estate students and educators on the various property innovations and digital technologies that continue to shape the property industry.

"e;I've been trading stocks and commodities for more than 30 years, and I've read any number of how-to books, but George Kleinman's The New Commodity Trading Guide is as clear, precise, and useful as any book I've come across during my career.

This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management.

SEO is important for every business no matter its industry or competition.

This book constitutes the refereed proceedings of the 21st International Conference on Business Process Management, BPM 2023, which took place in Utrecht, The Netherlands, in September 2023.

This book contains the thoroughly refereed and revised best papers from the 6th International Conference on Web Information Systems and Technologies, WEBIST 2010, held in Valencia, Spain, in April 2010, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), in collaboration with ACM SIGMIS and co-sponsored by the Workflow Management Coalition (WFMC).

Uncertainty theory is a branch of mathematics based on normality, monotonicity, self-duality, countable subadditivity, and product measure axioms.

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media.

Evidence-based solutions and practical steps to preserve privacy online.

This book constitutes the refereed proceedings of the 6th International Conference on E-Technologies, MCETECH 2015, held in Montreal, Canada, in May 2015.

This is a book about payments, and how they are evolving, from centralised to decentralised and everything in between, and the new opportunities they present.

The monetization of data is a very young topic, for which there are only very few case studies.

Introducing a Powerful New Business Model for Today's ITBlogger, speaker, software executive, and bestselling author Jill Dyche has been thinking about leadership a lot lately.

Der Lesende erhält einen praxisbezogenen Einblick in Anwendungsfelder und Geschäftsmodelle eines digitalisierten Unternehmens.

This proceedings, LCT 2022, constitutes the refereed proceedings of the 9th International Conference on Learning and Collaboration Technologies, LCT 2022, held as Part of the 24th International Conference, HCI International 2022, which took place in June/July 2022.

This book constitutes revised selected papers from two workshops held at the 18th European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2018, in Dublin, Ireland, in September 2018, namely:MIDAS 2018 Third Workshop on Mining Data for Financial Applications andPAP 2018 Second International Workshop on Personal Analytics and Privacy.

The fast progress in computer networks and their wide availability complemented with on one hand the "e;explosion"e; of the mobile computing and on the other hand the trends in the direction of ubiquitous computing, act as powerful enablers for new forms of highly dynamic collaborative organizations and emergence of new business practices.

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services.

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.

Insider secrets to competing-and winning-in the tech-savvy marketplace The new generation of technology savvy workers is changing the way we look at productivity.

This book describes methods to transform existing business by using digitized trust that is industrialized at scale.

Als sich in den Jahren 2000/2001 die Boomphase in der Druck- und Medienindustrie abschwächte, standen viele erfolgsverwöhnte - ternehmen der Branche dem daraus resultierenden wirtschaftlichen Druck machtlos gegenüber.

Align Strategy With Metrics Using Social Monitoring Best Practices Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.

The Metaverse seamlessly integrates the real world with the virtual world and allows avatars to engage in a broad range of activities including entertainment, social networking, and trading.

The 28 revised full papers presented together with 8 short papers were carefully reviewed and selected from 44 submissions.

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations.

Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media In studying social media we must also embrace social sciences.

This book constitutes revised selected papers from the 6th International Conference on Operations Research and Enterprise Systems, ICORES 2017, held in Porto, Portugal, in February 2017.

Das Internet revolutioniert die Finanzbranche.

This book constitutes extended, revised and selected papers from the 6th International Conference on Cloud Computing and Services Science, CLOSER 2016, held in Rome, Italy, in April 2016.