E-commerce: business aspects

Das Werk analysiert die Anforderungen an den Preisalgorithmeneinsatz durch marktbeherrschende Handelsplattformen und erörtert die wettbewerblichen Faktoren der Algorithmen und von digitalen Plattformen.

Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.