E-commerce: business aspects

The First How-To Strategy Guide to Transmedia Storytelling Phillips s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia.

GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand .

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona.

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence.

Der Leser erhält mit diesem Buch eine umfassende Darstellung aktueller Entwicklungen bei Electronic Business und Electronic Commerce Systemen.

The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools.

This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017.

This book looks at service innovation, service industries, and innovation performance in services.

This book addresses key topics related to organization design and knowledge management in the digital economy with organizational context, particularly in Asia.

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising.

Strategic Management of e-Business, Second Edition focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

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We live in a world where our mobile devices have become extensions of ourselves.

Attention is the new commodity.

Bring in more customers with your own web site!

Keeping up with fast evolving technology is a challenge that every business leader faces.

This book constitutes the proceedings of the 16th International Conference on Web and Internet Economics, WINE 2020, held in Beijing, China, in December 2020.

This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016.

The buzz about The ebay Phenomenon "e;David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet.

This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019.

This book constitutes the refereed proceedings of the 19th International Conference on Innovations for Community Services, I4CS 2019, held in Wolfsburg, Germany, in June 2019.

"e;Minervini has run circles around most PhDs trying to design systems to beat the market.

Design Science Research is a powerful paradigm enabling researchers to make important contributions to society and industry.

This book contains the best papers of the 4th International Conference on E-business and Telecommunications (ICETE), which was held during July 28-31, 2007 in Barcelona, Spain.

Marketing has always been the voice of the customer-a conduit through which the rest of the company can hear the wishes of its customers.

Harness "e;Code Halos"e; to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events.

This book constitutes the refereed proceedings of the workshops and special session co-located with the 17th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2019, held in Avila, Spain, in June 2019.

Netflix ist eines der erfolgreichsten Unternehmen der Welt und wird für seine Innovationskraft, Flexibilität, Geschwindigkeit und seinen unternehmerischen Mut bewundert.

This book is the first of two volumes presenting a business model to add value through Procurement.

Small Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK's biggest online entrepreneurs revealed Thinking of starting a business?

This book gives an in-depth research on digital business environment as well as its indicators analysis by means of collecting huge data and cases in China.

The two-volume set IFIP AICT 566 and 567 constitutes the refereed proceedings of the International IFIP WG 5.

Chapter "e;Developing a VR Tool to Support Repeat Pattern Design Learning "e; is available open access under a Creative Commons Attribution 4.

Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.

Whether you re a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably.

Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700 million to $100 billion over the past three years alone.

This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics.

This book constitutes the refereed proceedings of the 11th IFIP TC 9 International Conference on Human Choice and Computers, HCC11 2014, held in Turku, Finland, in July/August 2014.

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.

This book constitutes the refereed proceedings of the 6th International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2017, held in Lyon, France, in August 2017.

This book brings together original, peer-reviewed research papers from the 2024 10th International Conference on E-Business and Applications, held in Singapore from February 26 to 28, 2024.

E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business.

This book constitutes the proceedings of the Third International Conference on Blockchain, ICBC 2020, held as part of SCF 2020, during September 18-20, 2020.