Del autor de marketing digital y social selling más vendido y recomendado en Hispanoamérica, llega la segunda edición su exitosa obra Cómo potenciar tus ventas en Instagram y Facebook, que te brindará las herramientas clave para vender online de forma efectiva con Facebook e Instagram Ads.
Social Media Marketing (3ra Edición actualizada y revisada) incluye las últimas novedades y tendencias del marketing digital y las redes sociales como ClubHouse, TikTok, algoritmos de Instagram y un capítulo adicional de Google Ads.
This book systematically reviews world Internet development over the past 50 years, and comprehensively discusses the great contributions it has made to economic and social advances.
This book systematically summarizes China Internet development over the past 25 years, highlighting its strong impact on China's economy and society, and discussing the Chinese people's transition from beneficiaries and participants to builders, contributors and joint maintainers of cyberspace development.
Trading floors in the 60s and 70s involved hundreds of people shouting bids and offers in multi-coloured jackets standing next to each other in different pits, gesticulating with their hands.
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce.
This book systematically summarizes the development process of China Internet in 2020, reveals the strong impact of Internet on China's economic development and social progress, and displays the course of the Chinese people's changes from beneficiary and participant to builder, contributor, and joint maintainer of cyberspace development and security during the Internet development; objectively reflects the development achievements, development status, and development trend of China Internet in 2020, systematically summarizes the main experience in the development of China Internet, and deeply analyzes China's strategic planning, policy actions, development results, practical level and future trend in information infrastructure, network information technology, digital economy, E-government, construction and management of network contents, network security, legal construction of cyberspace, international cyberspace governance, and other aspects; further improves the index system for the development of China Internet and makes an overall assessment of network security and informatization work in 31 provinces (autonomous regions and municipalities directly under the central government, excluding Hong Kong, Macao, and Taiwan) throughout China from 6 aspects, in the hope of reflecting the Internet development level throughout China and individual places comprehensively and accurately.
This book systematically reviews the development process of the world Internet and comprehensively reveals the great contributions of the Internet to economic development and social progress.
This book gives an in-depth research on digital business environment as well as its indicators analysis by means of collecting huge data and cases in China.
This book systematically introduces the data governance and digital transformation at Huawei, from the perspectives of technology, process, management, and so on.
This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management.
This book systematically summarizes the development process of China Internet in 2020, reveals the strong impact of Internet on China's economic development and social progress, and displays the course of the Chinese people's changes from beneficiary and participant to builder, contributor, and joint maintainer of cyberspace development and security during the Internet development; objectively reflects the development achievements, development status, and development trend of China Internet in 2020, systematically summarizes the main experience in the development of China Internet, and deeply analyzes China's strategic planning, policy actions, development results, practical level and future trend in information infrastructure, network information technology, digital economy, E-government, construction and management of network contents, network security, legal construction of cyberspace, international cyberspace governance, and other aspects; further improves the index system for the development of China Internet and makes an overall assessment of network security and informatization work in 31 provinces (autonomous regions and municipalities directly under the central government, excluding Hong Kong, Macao, and Taiwan) throughout China from 6 aspects, in the hope of reflecting the Internet development level throughout China and individual places comprehensively and accurately.
In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.
This book integrates the basic theories (GST and Parson's AGIL framework), applying them to the components of social systems, state-run and business firms.
The book is based on practical experience gained during the planning and execution of e-governance projects in India coupled with extensive research based on six national/multi-state-level agriculture related projects.
El comercio electrónico ha abierto el camino para que empresas, principalmente PYMEs, amplíen su mercado más allá de la esfera geográfica en la que tienen presencia.
La presente investigación explora los factores que influyen en la adopción de la compra electrónica de los consumidores colombianos, desde la perspectiva de la aceptación de sistemas de información para realizar intercambios comerciales.
La importancia de las tecnologías de la información y de las comunicaciones (TICS) en todos los ámbitos de la vida económica social política y cultural es hoy en día un hecho insoslayable.
El presente libro describe los antecedentes y las perspectivas actuales del derecho de consumo en relación con el comercio electrónico, como fenómeno global de transacciones e inversiones y la protección de los consumidores que se ven inmiscuidos en dicho escenario, determinando las figuras centrales, sus antecedentes, características e implicaciones jurídicas en Colombia.
The book is based on practical experience gained during the planning and execution of e-governance projects in India coupled with extensive research based on six national/multi-state-level agriculture related projects.
A sharp increase in nonperforming loans (NPLs) could destabilize financial systems in Asia and the Pacific and compromise post-pandemic economic recovery.
Digital trade promotion has been a long-standing priority for CAREC member countries, as part of their integration into global value chains and economic diversification.
The Asian Development Bank, under the South Asia Subregional Economic Cooperation program, is helping Maldives implement a robust domestic and regional trade system.
This publication explores how international trade is promoting economic empowerment through the increased participation of women and micro, small, and medium-sized enterprises.
The rapid growth of fintech services in Asia and the Pacific can help countries leapfrog the challenges of traditional financial services infrastructure and dramatically increase access to financial services.
The digital economy now permeates countless aspects of the world economy, impacting sectors as varied as banking, retail, energy, transportation, education, publishing, media or health.
The digital economy now permeates countless aspects of the world economy, impacting sectors as varied as banking, retail, energy, transportation, education, publishing, media or health.
