Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost.
This book outlines and analyses the legislative activity of the Union in an area which is currently experiencing exponential growth in terms of both commercial activity and legal significance.
Producers and Consumers in EU E-Commerce Law argues that the European Union is failing adequately to protect consumers' critical interests in the area of e-commerce.
This collection of essays by well known specialists in e-commerce and Internet law, drawn from both academe and practice, analyses recent crucial legislation which has created, for the first time, a legal regime governing European electronic commerce.
When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness.
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company.
Develop a deeper understanding of what's under the hood of blockchain with this technical reference guide on one of the most disruptive modern technologiesKey FeaturesUpdated with four new chapters on consensus algorithms, Ethereum 2.
Over recent decades a variety of tools, regulations, and funding and support schemes have been developed in the EU to promote and enhance entrepreneurial activities.
Over recent decades a variety of tools, regulations, and funding and support schemes have been developed in the EU to promote and enhance entrepreneurial activities.
Big Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers.
Big Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers.
Big data - unstructured and/or structured data being used to influence underwriting, rating, pricing, forms, marketing and claims handling and incentivize risk reduction - is a relatively recent development in the insurance industry, the data sets previously being too impossibly great to analyse through traditional methods.
Big data - unstructured and/or structured data being used to influence underwriting, rating, pricing, forms, marketing and claims handling and incentivize risk reduction - is a relatively recent development in the insurance industry, the data sets previously being too impossibly great to analyse through traditional methods.
This handbook maps and analyzes cross-sector (public-corporate-social-community-faith) governance theories, models, and practices as they are evolving in a digital world.
A key feature of being a successful entrepreneur is to have strong decision-making skills and decisions are best made when not swamped with emotion - either positive or negative.
A key feature of being a successful entrepreneur is to have strong decision-making skills and decisions are best made when not swamped with emotion - either positive or negative.
Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions.
Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions.
Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits.
Create an interactive online store and customize it further using MagentoKey FeaturesA straightforward guide to developing with MagentoExamples of different types of extensionCustomize the Magento storefront and admin areasBook DescriptionMagento is an open-source, enterprise-level e-commerce platform with unlimited scope for customization.
Explore the differences between ICOs, cryptocurrencies, and tokens (offerings), enabling the reader to understand the ICO landscape, how millions were raised in minutes, and where the future of the tokenized economy is heading.
Learn what the Blockchain is, what the differences between available blockchain platforms are, how to work with Oracle's Blockchain Cloud Service, and how Blockchain can change the direction of your Oracle work and the focus of your customers.
Learn what the Blockchain is, what the differences between available blockchain platforms are, how to work with Oracle's Blockchain Cloud Service, and how Blockchain can change the direction of your Oracle work and the focus of your customers.
Develop a deeper understanding of what's under the hood of blockchain with this technical reference guide on one of the most disruptive modern technologiesKey FeaturesUpdated with four new chapters on consensus algorithms, Ethereum 2.
**Winner of the UALE Book Award 2021**Amazon is the most powerful corporation on the planet and its CEO, Jeff Bezos, has become the richest person in history, and one of the few people to profit from a global pandemic.
**Winner of the UALE Book Award 2021**Amazon is the most powerful corporation on the planet and its CEO, Jeff Bezos, has become the richest person in history, and one of the few people to profit from a global pandemic.
When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness.
Exploring an underreported subject with global ramifications, this book sheds much-needed light on the rapid development of China's logistics industry over the past several decades and puts it into historical context.
From the author of the ground-breaking and landmark books e-shock 2000, Strategy in Crisis and Streamlining, comes this breakthrough new work looking at the future of the digital age.
Design, build, and maintain a powerful, secure, and complete extension for Magento 2, the world's favorite e-commerce platformAbout This BookDeploy a complete real-world extension step by stepConstruct your extension with the best and most up-to-date development methodsLearn about team working and code sharingWho This Book Is ForIf you want to write a specific customization or a large new and full-featured extension on Magento 2, this book is intended for you.
This comprehensive guide reveals the key elements of successful B2B integration and collaborative e-commerce, by highlighting business needs, technologies, and development strategies.
