Bring the customers you need to your business by expanding your reach to the right people and market using targeted tools and messages to increase business using this essential guide.
Every day, over 4 billion videos are watched on YouTube, making it second only to Facebook for social media marketing and an essential tool for your business.
Caveat venditorlet the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data, customers are about to get personal in their own ways, with their own tools.
Model your company's future on the success of tech's quiet giantBusinessWeek once listed Chinese tech firm Huawei as one of the ten most influential companies on the planet, and Time placed its founder Ren Zhengfei in the top 100 most influential men in the world.
Dieses praxisorientierte Handbuch führt systematisch in die Welt des Online Pokers ein und richtet sich sowohl an Einsteiger als auch fortgeschrittene Spieler.
This volume is a collection of selected papers using the framework of inframarginal analysis of the division of labour held at Monash University on 6-7 July 2001.
Building the E-Service Society is a state-of-the-art book which deals with innovative trends in communication systems, information processing, and security and trust in electronic commerce, electronic business, and electronic government.
Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government deals with the accelerating evolution in the computerization of society.
Corporate information is skyrocketing in business values; for enterprise, what is best practice for developing and maintaining goals and standards to enhance information management and business operations?
Technologies for Business Information Systems The material collected in this book covers a broad range of applications of c- puter science methods and algorithms in business practice.
This book contains the best papers of the First International Conference on E-business and Telecommunication Networks (ICETE 2004), held in Setubal (Portugal) and organized by INSTICC (Institute for Systems and Technologies of Information, Communication and Control ) in collaboration with the School of Business of the Polytechnic Institute of Setubal, who hosted the event.
Distributed networks such as the Internet have altered the fundamental way a record is created, captured, accessed and managed over time, and therefore who controls, has access to, and is responsible for its authenticity.
When my Habilitation (the tenure research document for my professorship) was published for the first time by StudienVerlag in 2003, I did not expect that a scientific study such as this would reach such a large readership in the Germ- speaking world.
This book includes 23 papers dealing with the impact of modern information and communication technologies that support a wide variety of communities: local communities, virtual communities, and communities of practice, such as knowledge communities and scientific communities.
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.