A guide to creating copy that connects with customers--and makes the saleAdvertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale.
A top industry executive explains total software integration and how it holds the key to market leadershipTo achieve fast, agile, and diverse responsiveness to today's ever shifting business needs, executives need to successfully implement strategic decisions based more on reality rather than rhetoric.
Give customers, clients, and coworkers easier access to your organization's information and servicesThe e-business environment is a tangle of disconnected and often incompatible data sources and applications.
Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet.
Ensure corporate privacy online with this step-by-step guide Whether your company needs to safeguard your customers'personal information, or keep e-intruders from accessing company secrets, your organization must have an effective, organization-wide privacy plan.
Leverage the power of the InternetE-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch.
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.
The insider story of Tencent, the Chinese tech giant behind WeChat: perfect for fans of Chip War and House of HuaweiSHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEARA TIMES BUSINESS BOOK OF THE YEARA NEW YORK TIMES BEST BUSINESS BOOK'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government' - GuardianA remarkably relevant and timely account in light of the escalating US-Chinese trade war.
2018 Revised EditionBitcoin has made early investors like the Winkelvoss twins millions in a matter of minutes in the past year and has the potential to transform the financial landscape.
NEW YORK TIMES BESTSELLERAn adrenaline-fuelled expos of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world.
GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand .
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, wellkept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.
A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers.
The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author-the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley"e;Incisive.
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
Mobil Computing: Implementing Pervasive Information and Communication Technologies is designed to address some of the business and technical challenges of pervasive computing that encompass current and emerging technology standards, infrastructures and architectures, and innovative and high impact applications of mobile technologies in virtual enterprises.
E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business.
Information intermediation is the foundation stone of some of the most successful Internet companies, and is perhaps second only to the Internet Infrastructure companies.
In our increasingly mobile world the ability to access information on demand at any time and place can satisfy people's information needs as well as confer on them a competitive advantage.
An eye-opening look at the invisible workers who protect us from seeing humanity's worst on today's commercial internetSocial media on the internet can be a nightmarish place.
An illuminating investigation into a class of enterprising women aspiring to "e;make it"e; in the social media economy but often finding only unpaid workProfound transformations in our digital society have brought many enterprising women to social media platforms from blogs to YouTube to Instagram in hopes of channeling their talents into fulfilling careers.
An intriguing look at the exploding phenomenon of unregulated private currencies and how they will change our economy forever Private currencies have always existed, from notes printed by individual banks to the S&H Green Stamps to Bitcoin.
