Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Transform your passion into a profitable business-with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she s been helping companies create new product categories ever since.
The action plan for building your entrepreneurial empire-one day at a timeWhile every entrepreneur knows that the key to success is business growth, few ever see it happen.
Powerful lessons in forward-thinking leadership from the global business pioneer who turned IDG into a $3 billion technology media and venture capital empireLike Steve Jobs, Patrick McGovern created a worldwide multibillion-dollar industry by thinking differently, disrupting old business models, and embracing new global trends.
Maximize employee performance with this updated edition of the classic bestsellerIn Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today s rapidly changing work environment, providing a timely update to his seminal book on performance management.
The leadership secrets of the man who built a real estate empire in early modern China I believe that studying Vanke s ability to change is more important than studying the company s successes.
Silicon Valley's longest-serving and most consistently profitable CEO shares lessons from his entrepreneurship, leadership, management, and life experienceRay Zinn founded his semiconductor company without venture capital and ran it for 37 years, 36 of them profitably an enviable record.
47 strategies elite managers follow to reach the highest level of successThe McKinsey Edge culls the personal best practices of an exclusive group of managers connected to McKinsey & Company, a firm that services eighty percent of the world s largest corporations.
With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions - without lifting a finger!
The amazing e-commerce success story that provides a powerful new growth model for small business start-ups and grassroots entrepreneursOne of the world s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese not just as a road map to riches, but as a lesson in entrepreneurial individualism.
The action plan for building your entrepreneurial empire-one day at a timeWhile every entrepreneur knows that the key to success is business growth, few ever see it happen.
Accessible and practical book providing a guide for building entrepreneurial workforces through carefully designed strategic conversations between management and employees.
Academic thought-leaders in the field of technology transfer analyze critically the factors behind success-oriented entrepreneurial start-up cultures on university campuses.
Accessible and practical book providing a guide for building entrepreneurial workforces through carefully designed strategic conversations between management and employees.
Academic thought-leaders in the field of technology transfer analyze critically the factors behind success-oriented entrepreneurial start-up cultures on university campuses.
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
Mastering Negotiation Techniques is an engaging negotiation skills course designed to equip you with practical tools and confidence to excel in any negotiation setting.
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she s been helping companies create new product categories ever since.
The leadership secrets of the man who built a real estate empire in early modern China I believe that studying Vanke s ability to change is more important than studying the company s successes.
