The book comprises a series of contributions and case studies fused together around the concept and dynamics of innovation - product, process, systems, marketing, organisation, roles, relations, norms, values and policy.
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process.
Creative and cultural industries are growing in almost every nation around the world and over the last two decades have contributed to global, national, and local economies significantly.
