Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identity systems transformed the working methods and ideals of practicing graphic designers working in post-war Britain.
From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer and exporter of disposable rubber condoms.
Northeast Utilities Company adopted an ambitious new competitive strategy in the mid-1980s, seeking to become the low-cost supplier in New England electric power markets bracing for deregulation.
The Greatest Business Book of All Time (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table.
Ce livre est une transcription de deux conférences données à l’Université du Québec à Montréal, qui ont porté sur la grande entreprise, à comprendre comme acteur politique.
The Formation of the German Chemical Community (1720-1795) delves into the development of the chemical discipline in Germany during the 18th century, specifically focusing on the social and institutional conditions that led to the creation of a national community of chemists.
The Hudsons Bay Company as an Imperial Factor: 1821-1869 explores the rise, consolidation, and eventual decline of the Hudsons Bay Companys fur trade monopoly in British North America.
Norges Bank has been an integrated part of Norwegian economic development from the complicated birth of the new nation-state after the Napoleonic wars to the present nouveau-richness of the Norwegian oil economy.
From perilous early years through clashes with the BBC and BT, not to mention the News Corporation bid for full control that failed in the wake of 2010's phone hacking scandal, there has been no shortage of drama in Sky's history nor in its likely future.
Imagine a workplace where workers enjoyed a well-paid job for life, one where they could start their day with a pint of stout and a smoke, and enjoy free meals in silver service canteens and restaurants.
THE EXPANDED EDITION'Just might be the best business book ever written' Forbes Magazine'This book should be required reading for any manager' Charles Duhigg'Full of detail about an interesting, intricate business' The Wall Street Journal______________________________________________The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
Tells the story of how America s biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology.
Bill Hewlett and Dave Packard invented the model of the Silicon Valley start-up and set in motion a process of corporate becoming that made it possible for HP to transform itself six times over the 77 years since its founding in the face of sweeping technological changes that felled most of its competitors over the years.
One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern.
A history of the steel and arms maker that came to symbolize the best and worst of modern German historyThe history of Krupp is the history of modern Germany.
Established by New York stockbroker Juan Trippe in 1927, the story of Pan Am is the story of US-led globalisation and imperial expansion in the twentieth century, with the airline achieving the vast majority of 'firsts' in aviation history, pioneering transoceanic travel and new technologies, and all but creating the glitz, style and ambience eulogised in Frank Sinatra's 'Come Fly with Me'.
Persuasively arguing for the inclusion of overlooked female figures whilst simultaneously bridging feminist theory and critical historiography, Historical Female Management Theorists features four literary non-fiction, fictitious conversations with historic female proto-management theorists from Canada and the United States: Frances Perkins (1880-1965), Hallie Flanagan (1890-1969), Madeleine Parent (1918-2012), and Viola Desmond (1914-1965).
Lessons on product, quality, innovation, and longevity from the "e;First Family of Bourbon"e; The Big Man of Jim Beam delves into the life and times of legendary distiller F.
The Pacific Coast Maritime Shipping Industry, 1930-1948: Volume I: An Economic Profile offers a meticulous examination of an industry pivotal to the economic and historical development of the United States West Coast.
In 2004, Spain's Banco Santander purchased Britain's Abbey National Bank in a deal valued at fifteen billion dollars--an acquisition that made Santander one of the ten largest financial institutions in the world.
In 1929 the Beauharnois Power Corporation began construction on a new power canal and hydroelectric powerhouse some twenty-two miles upstream from Montreal.
The story of how Victoria's Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak-all while defining an impossible beauty standard for generations of American women-before the brand's tight grip on the industry finally slippedVictoria's Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer.
In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence.
