This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.
"Es una historia sobre el espíritu empresarial, el riesgo, y el trabajo duro, y sobre saber a dónde quieres ir y estar dispuesto a hacer lo que sea necesario para llegar allí.
The first book about the Albatross Press, a Penguin precursor that entered into an uneasy relationship with the Nazi regime to keep Anglo-American literature alive under fascism The Albatross Press was, from its beginnings in 1932, a “strange bird”: a cultural outsider to the Third Reich but an economic insider.
En 2014 Elizabeth Holmes era considerada como la mujer Steve Jobs: una brillante alumna que abandonó Stanford, cuyo mágica nueva empresa prometía revolucionar la industria médica con una máquina que haría las pruebas de sangre significativamente más rápidas y fáciles.
El desarrollo empresarial pyme se configura como una apuesta efectiva para el avance competitivo regional; desde la articulación empresa-universidad se oferta una forma diferente de acercarse al mercado y a los proveedores abaratando costos, compartiendo riesgos y garantizando la respuesta al consumidor final al mejor costo posible, como una ilusión que actualmente se convierte en una interesante oportunidad de gestión entre empresas mediante el uso de las tecnologías de la información y comunicaciones (TIC).
Erzählt wird die Geschichte des 1970 abgebrochenen "Gasthofs zum Schützenpfuhl", des legendären "Wirtshauses an der Lahn", poetische Heimstatt des gleichnamigen Volks- und Studentenliedes, von dem der Dichter Georg Büchner eine frühe Strophe im Drama "Woyzeck" überliefert hat.
"e;Readers with an interest in the early days of organized civil mass air transport will enjoy having a familiar story be retold from a Greek perspective.
In 1951, Alvin Cramer Segal, at the age of eighteen and without a formal education, started working in the factory of his stepfather's company in Montreal.
George Reinitz was twelve years old when he and his family were taken from Szikszo, Hungary, and deported to Auschwitz, where many of his family members were killed.
In 1951, Alvin Cramer Segal, at the age of eighteen and without a formal education, started working in the factory of his stepfather's company in Montreal.
George Reinitz was twelve years old when he and his family were taken from Szikszo, Hungary, and deported to Auschwitz, where many of his family members were killed.
Peter Thiel, Elon Musk, and the rest of the ';PayPal Mafia' are now household names who've reshaped technology, automobiles, space travel, and politics.
Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history.
In Normalized Financial Wrongdoing, Harland Prechel examines how social structural arrangements that extended corporate property rights and increased managerial control opened the door for misconduct and, ultimately, the 2008 financial crisis.
When we think about Victorian factories, 'Dark Satanic Mills' might spring to mind - images of blackened buildings and exhausted, exploited workers struggling in unhealthy and ungodly conditions.
The first complete history of US industry's most influential and controversial lobbyistFounded in 1895, the National Association of Manufacturers-NAM-helped make manufacturing the basis of the US economy and a major source of jobs in the twentieth century.
How chartered company-states spearheaded European expansion and helped create the world's first genuinely global orderFrom Spanish conquistadors to British colonialists, the prevailing story of European empire-building has focused on the rival ambitions of competing states.
A dynamic framework for studying social emergenceThe social sciences have sophisticated models of choice and equilibrium but little understanding of the emergence of novelty.
El lector hallará elementos que permitirán una mejor comprensión del desarrollo económico de Colombia entre 1900 y 1924, en la vía de la invención patentada, en los sectores de desarrollo tecnológico, transformaciones económicas y sociales del país.
Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business.
In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence.
A new perspective on United States software development, seen through the patent battles that shaped our technological landscape This first comprehensive history of software patenting explores how patent law made software development the powerful industry that it is today.
Founded in 1894, the Mosaic Tile Company was the dream of two ceramic pioneers who intended to manufacture innovative ceramic mosaic murals while also dominating the utilitarian market.
This publication is a history of the partnership between the Asian Development Bank (ADB) and the People's Republic of China (PRC) spanning three decades.