This book examines Foreign Direct Investment of major Korean automotive companies in Europe, with particular reference to how economic integration has affected the motivations and patterns of FDI and industrial location.
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence.
This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference.
This book draws together literature from the fields of strategy, management and innovation to examine the importance of a firm's national base at a sectoral level in an era of globalization.
This book evaluates the contribution of third world multinational enterprises to the competitiveness of their home and host countries in the context of Brazilian and Chilean MNE's.
Whilst actions by business interests are widely acknowledged to be a central mechanism of European integration, the capacity of formal groups which represent them to contribute meaningfully to the integration process is little understood.
Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information.
This book explores 4 key issues in the world economy: the changing context of international business, the continuing pace of economic integration, international joint ventures and knowledge management.
Little discussion about 'globalization' has concerned one of the truly global forces - the management of multi-national and large domestic corporations - and the significance of modern management practices for workers in the developing world.
The focus of this book is the on-going Doha Round of multilateral trade negotiations, which is endeavouring to further liberalize trade in goods and services.
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience.
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.
The papers in this volume cover three major areas of International Business: Developments in Theory, The Foreign Market Servicing Strategies of Multinational Firms and Asia-Pacific Issues.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers.
The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets.
This book provides an essential update for experienced data processing professionals, transaction managers and database specialists who are seeking system solutions beyond the confines of traditional approaches.
The first of January 1998 was the deadline for market liberalisation within the European Union, which together with the passing of the USA Telecommunications Act, has served to open up major markets in the Telecommunications Industry.
The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities.
This collection describes the changing structure of employment during the period of robust employment expansion that preceded the credit crunch and features contributions from a team of leading labour market researchers from Europe and the United States.
Though it's widely understood that inward foreign direct investment has played a major role in mediating China's emergence into the international economic system, how and why MNEs have implemented their involvement as part of their global strategy is less well understood.
Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of internationalization.