Globalization has forced international firms to be competitive, innovative, and most importantly, adaptive to the changing economic conditions and consumer behavior, and emerging threats from local firms based in developing countries and emerging markets.
There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.
This book presents an in-depth understanding of the transformation of modern economy in the twenty-first century by examining the interface and interplay of three key forces of contemporary global economy-Foreign Direct Investment (FDI), Multinational Enterprises (MNEs), and Global Value Chains (GVCs)-and how the emerging nexus of these forces has already ushered in revolutionary transformation in global production, investment, trade, and employment in recent decades.
Contributing to academic discussions on entrepreneurship and gender in Africa, this book provides coverage of recent trends and an exploration of the evolution of female entrepreneurship over time.
Empower yourself with the knowledge to keep up with the rapidly changing technical world of work, as two workforce productivity and technology experts lay out a clear picture of the?
Discover how this leader-focused approach to understanding, managing, and maximizing organizational diversity and inclusion can increase employee retention and productivity.
JetBlue Chairman Joel Peterson provides the playbook for establishing and maintaining a culture of trust that breaks down the operational silos and CYA mentality that plague many organizations.
Employers who don't adapt to the expectations of younger generations are losing top talent, as they leave for positions at companies with modern practices.
101 Tough Conversations to Have with Employees provides guidance for managers on how to broach uncomfortable conversations across a wide range of issues.
This book focuses on understanding and managing organizational behavior in an international context, considering the conceptual framework of culture and offering practical advice for navigating cultures in the workplace.
As the centre of world economic development has shifted towards Asia over the last two decades, many Asian countries have witnessed rapid growth in economic and business operations.
China's rising status in the global economy alongside recent economic stagnation in Europe and the United States has led to considerable speculation that we are in the early stages of a transition in power relations.
Gender Equality in a Global Perspective looks to discuss whether Gender Equality can be adopted as it has been defined in international documents anywhere, or whether it needs to be adapted in a more local context; discuss which factors and perspectives need to be taken into account when adapting Gender Equality to specific contexts; suggest research approaches for studies on whether a universal (Western) concept of Gender Equality fits in certain specific contexts; and finally suggests challenges to the existing interpretation of Gender Equality (e.
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment.
This book examines a new topic in Human Resource Management (HRM), green - or environmental - HRM, analysing the role humans play in environmental management at work and environmental behaviours at workplaces around the world.
Organizations today are facing unprecedented challenges, including an ageing workforce, potential talent shortages, an increasingly competitive international environment and the need to utilize the talents of the best qualified people, regardless of gender.
With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala.
This volume comprises select proceedings of the International Conference on Humanizing Work and Work Environment organized by the Indian Society of Ergonomics.
Eine der wichtigsten und komplexesten Fragen, welche sich ein Unternehmer während seiner unternehmerischen Laufbahn stellen muss, ist, wer das Unternehmen nach seinem Austritt weiterführen soll.
Based on their ability to facilitate interdependencies across the borders of national and regional markets, multinationals enterprises (MNEs) act as the key drivers of world trade and investment activities.
This handbook, which serves as a follow-up text to The Palgrave Handbook of Experiential Learning In International Business, reviews theoretical and empirical approaches of experiential learning pedagogy, and its role in increasing the effectiveness in teaching and learning of international business, and also, in the incorporation of international business-related concepts and competences in business and non-business programs.
Dieses essential vermittelt kompakt und praxisnah, wie Veränderungsprozesse so gestaltet werden können, dass Kulturbetriebe ihre Aufgaben besser erfüllen, ihre Ziele konsequenter verfolgen und insgesamt professioneller am Markt auftreten.
These proceedings summarize the best papers in each research field represented at the 2016 Annual Meeting of the Human Factors and Ergonomics Society (GfA) in the German-speaking area, held at Institute of Industrial Engineering and Ergonomics of RWTH Aachen University from March 2-4.
