International business

This book presents a world survey of multinational firms in the key parts of the service sector.

This book presents a world survey of multinational firms in the key parts of the service sector.

This book is a basic text for international marketing courses.

This book is a basic text for international marketing courses.

Until this book was published little had appeared on the matter of the organization of production in oil gathering.

Until this book was published little had appeared on the matter of the organization of production in oil gathering.

Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape.

Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape.

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis.

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis.

This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationals and their activities during the 1990s.

This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationals and their activities during the 1990s.

This book considers the question of the impact of multinationals on Sweden.

This book considers the question of the impact of multinationals on Sweden.

Is the transnational coporation (TNC) an engine of growth capable of eliminating international economic inequalities or a major obstacle to development through a massive drain of surplus to advanced countries?

Is the transnational coporation (TNC) an engine of growth capable of eliminating international economic inequalities or a major obstacle to development through a massive drain of surplus to advanced countries?

International in perspective, this volume provides insights into the important problem of how to transfer Japanese practice to Western countries.

International in perspective, this volume provides insights into the important problem of how to transfer Japanese practice to Western countries.

This book, based on extensive original research, examines the spatial structure and geographical implications of modern multinational corporations.

This book, based on extensive original research, examines the spatial structure and geographical implications of modern multinational corporations.

This book is a comprehensive study of the role of multinational corporations in the economies of the Third World.

This book is a comprehensive study of the role of multinational corporations in the economies of the Third World.

The main thrust of Part 1 is to give some understanding of the concept of 'global competition'.

The main thrust of Part 1 is to give some understanding of the concept of 'global competition'.

The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment.

The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment.

In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies.

In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies.

This book analyses the multinational enterprise using the example of the world motor industry.

This book analyses the multinational enterprise using the example of the world motor industry.

International joint ventures and strategic alliances built on recent theoretical developments in Transaction Costs Economics (TCE) and the factors influencing the formation and governance of these alliances are examined in this analytical text.

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

This study considers the key strategic issues of the management of customer relationships in international industrial marketing.

This study considers the key strategic issues of the management of customer relationships in international industrial marketing.

Marketing strategy is constantly adapting in the changing environment of International Business.

This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the complexities of international taxation and the use of financial instruments such as swaps and options.

This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the complexities of international taxation and the use of financial instruments such as swaps and options.

Government intervention can reduce the profits of multinational enterprises.

Government intervention can reduce the profits of multinational enterprises.

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise.

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise.

This book examines the international technology transfer process and the role of both multinationals and host-country governments in that process, with emphasis on the experience of the more developed countries.

This book examines the international technology transfer process and the role of both multinationals and host-country governments in that process, with emphasis on the experience of the more developed countries.

This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s.

This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s.

This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo.

This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo.

Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined.

Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined.

This volume charts the ways in which multinational corporations contributed to the restructuring of the world economy, paying particular attention to the spatial consequences of, and responses to, their operations at a number of scales.