This CRM masterclass gives you a proven approach to modern customer relationship management
Key Features
- Proven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many years
- Combines technical knowledge and business experience to provide a powerful guide to CRM implementation
- Covers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR compliance
Book Description
CRM systems have delivered huge value to organizations.
