The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics.
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics.
First published in 1971, this collection of fourteen contemporaneous European research studies on managerial backgrounds and on the patterns, roles, and evolution of managerial careers examine managerial motivations in a broader context than the traditional analysis of psychological qualities.
First published in 1971, this collection of fourteen contemporaneous European research studies on managerial backgrounds and on the patterns, roles, and evolution of managerial careers examine managerial motivations in a broader context than the traditional analysis of psychological qualities.
Japanese Management in Evolution illustrates the significant changes that have been taking place in Japanese business by focusing on "e;emerging industries"e; in the relatively neglected service and "e;creative"e; sectors as well as other key industries, and to put those changes in historical perspective by providing an overview of business development since World War II.
Japanese Management in Evolution illustrates the significant changes that have been taking place in Japanese business by focusing on "e;emerging industries"e; in the relatively neglected service and "e;creative"e; sectors as well as other key industries, and to put those changes in historical perspective by providing an overview of business development since World War II.
Changes in the dynamics of economic activities since the last decades of the 20th century have yielded major changes in the composition of industries and the division of labor and production across different regions of the world.
Changes in the dynamics of economic activities since the last decades of the 20th century have yielded major changes in the composition of industries and the division of labor and production across different regions of the world.
Industry consolidation, mergers, changes to business models, the emergence of new threats all require managers to understand highly complex situations, assess risk and opportunity and make informed decisions.
Industry consolidation, mergers, changes to business models, the emergence of new threats all require managers to understand highly complex situations, assess risk and opportunity and make informed decisions.
Comparative Causal Mapping: The CMAP3 Method, by Mauri Laukkanen and Mingde Wang, is an introduction to the conceptual backgrounds of causal (cognitive) mapping and to the typical methods in comparative and composite causal mapping, based on either interview or questionnaire primary data or on secondary documentary data.
Comparative Causal Mapping: The CMAP3 Method, by Mauri Laukkanen and Mingde Wang, is an introduction to the conceptual backgrounds of causal (cognitive) mapping and to the typical methods in comparative and composite causal mapping, based on either interview or questionnaire primary data or on secondary documentary data.
Value aggregation to goods and services is unbelievably important to the balance of trade of modern nations, yet it receives minute attention by economists and policy-makers alike.
Value aggregation to goods and services is unbelievably important to the balance of trade of modern nations, yet it receives minute attention by economists and policy-makers alike.