A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process.
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process.
In recent years public management research in a variety of disciplines has paid increasing attention to the role of citizens and the third sector in the provision of public services.
In recent years public management research in a variety of disciplines has paid increasing attention to the role of citizens and the third sector in the provision of public services.
Human resource management (HRM) can aid nonprofit organizations (NPOs) in facing uncertain, changing environments of funding pressures, increasing competition and demand for services as well as internal challenges.
Human resource management (HRM) can aid nonprofit organizations (NPOs) in facing uncertain, changing environments of funding pressures, increasing competition and demand for services as well as internal challenges.
Thoroughly discussing the problems of uniting two independent companies (problems which are commonly underestimated), this book covers a wide range of subjects such as: laws and regulations governing mergers; consideration of financial and material resources; tax views; research and development prospects, as well as the matching and augmenting of skills and equipment of both companies and the adjustments to be made to stock-holders and servicers.
Thoroughly discussing the problems of uniting two independent companies (problems which are commonly underestimated), this book covers a wide range of subjects such as: laws and regulations governing mergers; consideration of financial and material resources; tax views; research and development prospects, as well as the matching and augmenting of skills and equipment of both companies and the adjustments to be made to stock-holders and servicers.
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation.
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation.
Analyses the behaviour of not-for-profit organizations under a variety of conditions and contrasts them with profit maximizing firms, other types of profit-constrained firms and with public bureaucracies.
Analyses the behaviour of not-for-profit organizations under a variety of conditions and contrasts them with profit maximizing firms, other types of profit-constrained firms and with public bureaucracies.
Public enterprises remain of fundamental importance in advanced economies, and this volume characterises them as hybrids, influenced by markets and ministries.
Public enterprises remain of fundamental importance in advanced economies, and this volume characterises them as hybrids, influenced by markets and ministries.
Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region.
Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region.
Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector.
Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector.
A New Brand of Expertise uniquely clarifies the dynamics of the red-hot "e;free agent"e; workplace and teaches the new skills and employment strategies independent professionals must master to succeed.
A New Brand of Expertise uniquely clarifies the dynamics of the red-hot "e;free agent"e; workplace and teaches the new skills and employment strategies independent professionals must master to succeed.
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal.
